Australian football is easy to play and understand. You only need to watch the kids at Auskick, they have no troubles. Kick to kick in the backyard/street isn't really that different to soccer. Where it differs is you need an oval and goal posts compared to a soccer pitch and witches hats/jumpers/left over shoes can feature as goals for soccer.Waste of time and money.
In most countries soccer is the sport of choice as it is easy to play, easy to understand and the most accessible game. Aussie rules is really not any of those three things.
But that's why South Africa makes some sense as they do have the cricket ovals.
If Colin Carter thinks 2 million dollars can see a return on investment in South Africa then I'd rather have a shot with the money over there instead of giving to Demetriou for 7 months of work.