Power Raid
We Exist To Win Premierships
Aspects of our brand identity that we definitely got wrong:
— Guernsey designs (now rectified)
— Teal colour hue (now rectified)
— Port Power (officially rectified but still used colloquially)
— est 1996 (biggest stuff up bar none)
Me personally, I don't have an issue with the nickname Power and I think Thunda Power is one of the better mascots in the AFL.
When we started we had too many consultants thing of the "hear and now". Unfortunately, as we have seen, gimmicky and novel fads date very quickly.
We need to continue to fix our branding to something that is timeless.
The changes we have done to date have improved our image. Let's keep up the good work and address our logo, nickname (or not) and song.