2021 AFL Membership Tracker / Figures

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Nov 8, 2000
80,985
76,717
Head in the clouds
AFL Club
Carlton
Other Teams
Nottingham Forest
I think Carlton have advertised buy one get one free memberships.
Happy to be corrected
Buy a 3 game membership, get 6 games. They are still one membership though.

There is a reward for remaining a member last year in that you can give away a free membership to someone who has never had one. That isn't for all members though, only those with 11 game memberships or more. For instance, I pay for 3 memberships but only mine generated a free one. I haven't actually used it though so maybe many others haven't either.
 

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mr bagcroft

Premiership Player
May 19, 2017
4,575
5,239
AFL Club
St Kilda
Most of these are irrelevant numbers anyway, without a proper breakdown of 3 game, Home, and Home and Away membership it doesn’t really mean much.
Correct, Because of that, particularly 3 game memberships, the numbers mean absolutely and totally SFA. I wouldnt be surprised if alot of clubs, including mine, just flat out bullshit.
 

HBF

Flying Scotsman
Sep 24, 2002
155,093
98,905
AFL Club
Carlton
Buy a 3 game membership, get 6 games. They are still one membership though.

There is a reward for remaining a member last year in that you can give away a free membership to someone who has never had one. That isn't for all members though, only those with 11 game memberships or more. For instance, I pay for 3 memberships but only mine generated a free one. I haven't actually used it though so maybe many others haven't either.
I haven't used mine either.
What will be interesting is to see next year if the free memberships turn into paid memberships. At least it helps the club get in touch with supporters who haven't taken out memberships
 

JohnZ

Premiership Player
Mar 10, 2016
4,972
7,376
AFL Club
Geelong
Correct, Because of that, particularly 3 game memberships, the numbers mean absolutely and totally SFA. I wouldnt be surprised if alot of clubs, including mine, just flat out bullshit.
As long as you spend $50 on a membership cough Adelaide cough, it counts as a membership by the AFL. I think that's fair and reasonable, as opposed to just signing up for the mailing list and claiming 160,000 members.
 

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The Goon

Premium Platinum
Aug 2, 2010
8,401
9,052
Hell Yeah
AFL Club
Richmond
Buy a 3 game membership, get 6 games. They are still one membership though.

There is a reward for remaining a member last year in that you can give away a free membership to someone who has never had one. That isn't for all members though, only those with 11 game memberships or more. For instance, I pay for 3 memberships but only mine generated a free one. I haven't actually used it though so maybe many others haven't either.
Do you know if they count the free membership in the tally?
 

AstuteTiger

Premiership Player
Mar 22, 2009
3,181
4,758
Melbourne
AFL Club
Richmond
Buy a 3 game membership, get 6 games. They are still one membership though.
Tigerwill wasn't mentioning about upgraded memberships buy 3 and we'll upgrade you to 6 games, It's the free memberships that won't be counted when the AFL do their audit. Carlton clearly says the extra membership is on us. How many given for FREE that remains to be seen, maybe a few hundred, maybe thousands. Nonetheless, Cain Liddle bringing over Richmond's membership marketing strategies to the blues and the numbers are looking good...

free.jpg
 
Nov 8, 2000
80,985
76,717
Head in the clouds
AFL Club
Carlton
Other Teams
Nottingham Forest
Tigerwill wasn't mentioning about upgraded memberships buy 3 and we'll upgrade you to 6 games, It's the free memberships that won't be counted when the AFL do their audit. Carlton clearly says the extra membership is on us. How many given for FREE that remains to be seen, maybe a few hundred, maybe thousands. Nonetheless, Cain Liddle bringing over Richmond's membership marketing strategies to the blues and the numbers are looking good...

View attachment 1104081
I actually mentioned this in the post you quoted but you left it out. I don't know how many will be taken up. I know plenty haven't as yet despite multiple reminders.
 

AstuteTiger

Premiership Player
Mar 22, 2009
3,181
4,758
Melbourne
AFL Club
Richmond
I actually mentioned this in the post you quoted but you left it out. I don't know how many will be taken up. I know plenty haven't as yet despite multiple reminders.
My apologies, I just replied to the first part, should've read it all silly me. Only available to 11 game members got it..
That's why I said it remains to been seen how many have utilised the free membership option, i.e few hundred or a few thousand.
 

The_Wookie

Queenslander
Jul 2, 2010
33,898
31,588
Scamander
AFL Club
Carlton
I don't know why clubs sprook membership numbers when it is revenue from memberships which matter ..........
Numbers get sponsors interested as it demonstrates reach and engagement. The more numbers, the more exposure your sponsors get for their money. Its why the contact information attached to the membership is important.
 

Jezzitizle

Club Legend
Aug 17, 2009
2,486
2,683
AFL Club
Fremantle
If anyone has the time and energy it’d be interesting to see club membership tallies line graphed over the last 20 years. It’d put current numbers in perspective, especially the likes of GC.

The revenue from membership the age did a while ago would be interesting to see updated (surely there are several journos on these boards, get it done, you can link it to covid blah blah David Hasslehoff etc etc)
 

The_Wookie

Queenslander
Jul 2, 2010
33,898
31,588
Scamander
AFL Club
Carlton
If anyone has the time and energy it’d be interesting to see club membership tallies line graphed over the last 20 years. It’d put current numbers in perspective, especially the likes of GC.

The revenue from membership the age did a while ago would be interesting to see updated (surely there are several journos on these boards, get it done, you can link it to covid blah blah David Hasslehoff etc etc)
its a pretty confusing line graph with 19 clubs. heres a table for you.


 

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