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- May 5, 2009
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- AFL Club
- Essendon
Just because Hawthorne had a terrible trade strategy doesn't mean we had to as well. If we said from the outset we'd trade him on our terms and welcomed them to the table maybe we get a greater offer, we still have the right to hold him in this scenario. Instead we went with a robust not for sale strat and acted offended and emotional.
We weren't acting. Emotions absolutely got the better of the ultimate decision makers.
We were on notice well before trade period. There were weeks that could have been spent trying to line players up. That becomes the sell. Zach wants out, we respect that, we're rebuilding, we've got money for anyone who is motivated enough to come and guide a talented young group which is going expand by 5 or 6 players in the next few months. Even use it as the impetus or excuse to publicly announce a rebuild and to level with the supports who don't really know where things currently sit (and which is why Essendon is losing the narrative war). Admitting this in a way that fans can assocaite with is such a big problem for Essendon.







