Portfolio AN AFL PYRAMID PART TWO; Reserves.

[_Damo_]

The next step in an all encompassing AFL was the establishment of a seconds competition.

The AFL Reserves competition drove another nail in the coffin of the state leagues as clubs set about bulking up their lists in order to fill 2 teams every week.

The directive from the AFL was for clubs to be brave with their reserves, to forge new looks and create new marketing angles, in order to sell interest in the league. This lead to an array of faux-backs, 'Homers' and eyesores. The AFL seemed to revel in the craziness of the league though, as interest in the concept as a genuine entertainment was crucial for it's long term success.

 

[_Damo_]

Port Adelaide Magpies brand was already strong enough to be successful in the new format.

 

[_Damo_]

Carlton were the first club to emerge with a true Faux Back jumper with a jumper quickly labelled "The Cake Frosting."

 

[_Damo_]

Melbourne were another club to take a faux back route with this, the magenta and blue, based on their famous 1861 pink button up shirt.

 

[_Damo_]

West Coast understood the appeal of their Ochre pre season jumper, and immediately created a modernised version. Sales are expected to be HUGE thanks to the online fan market.

 

[Freight Train]

West Coast understood the appeal of their Ochre pre season jumper, and immediately created a modernised version. Sales are expected to be HUGE thanks to the online fan market.

oh boy.

 

[_Damo_]

oh boy.

Is that a good OH boy....?

 

[magpienato]

Is that a good OH boy....?

I think it's a "take my money" oh boy

 

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[_Damo_]

Gold Coast Suns, the Elephant in every room the of the AFL, was mercifully bought out by optimistic investors during the leagues restructuring. In order to begin turning the clubs fortunes, they re-branded and re launched themselves South East Heat, in an attempt to appeal to a wider audience across southern Queensland.

 

[Still Crowing]

Gold Coast Suns, the Elephant in every room the of the AFL, was mercifully bought out by optimistic investors during the leagues restructuring. In order to begin turning the clubs fortunes, they re-branded and re launched themselves South East Heat, in an attempt to appeal to a wider audience across southern Queensland.

“East Coast Heat” sounds like a Netball or basketball team to me..not a footy club. There’s nothing wrong with Gold Coast Suns as a name( tonnes better than GWS Giants IMHO) I’d just say except their guernsey and visual branding has been woefully lazy since inception. I mean there’s pages of better GC guernseys on here alone!




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[_Damo_]

“East Coast Heat” sounds like a Netball or basketball team to me..not a footy club. There’s nothing wrong with Gold Coast Suns as a name( tonnes better than GWS Giants IMHO) I’d just say except their guernsey and visual branding has been woefully lazy since inception. I mean there’s pages of better GC guernseys on here alone!




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The idea behind it was a bland, corporate boardroom idea of a sporting team, even down to ripping off an existing name a la Brisbane bombers NRL bid.

And this is only the reserves team, hold out for the seniors.

 

[_Damo_]

 

[KBLT]

West Coast understood the appeal of their Ochre pre season jumper, and immediately created a modernised version. Sales are expected to be HUGE thanks to the online fan market.

Magnificent.

 

[jmac91]

West Coast understood the appeal of their Ochre pre season jumper, and immediately created a modernised version. Sales are expected to be HUGE thanks to the online fan market.

Shut Up and Take My Money!!!

 

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