But was the real story about the speculative article or that the Crows felt compelled to respond?
AFL Media 101. Behold:
Story 1: "BigFooty is in turmoil this evening as it is understood that Sanders and deaneus could possibly be the same guy."
Sanders & deaneus: "Ridiculous - we're not."
Story 2: "BigFooty denial has the footy world talking."
It's a two-for and no journalism involved at all.