News Essendon exploring logo change

[Johnny Bananas]

Hot take:
Essendon's logo isn't iconic
BUT
its shape, the upside down triangle is.

Agreed, just changing the colours and maybe making the bomber look a little sleeker would suffice.

 

[Zer0]

If they move away from the current logo too much, they'd have to be worried about missing out on new potential young fans.

My kid chose to support Essendon and I'd bet 70% of his decision was based on the logo, and the other 30% on the jumper

 

[Corn Cobbers]

Hard to think of a better emblem for a sporting team than a bomber lol, the world has gone nuts

 

[Fizzler]

Hard to think of a better emblem for a sporting team than a bomber lol, the world has gone nuts

How many times does it need to be said that that’s not the reason they’re thinking of changing their logo?

 

[Zoops]

I made a thread about something similar a while ago, guernseys that became associated with failure because of when they were worn during a down period, and the opposite, guernseys that become mainstays because the club played well in them. An example of the former would be North's Argentina strip, worn against Geelong and Collingwood during a period where they won all premierships between them, and the latter would be richmond's black sash on yellow clash strip, because it was worn for the 2017 flag.

I remember you made a similar point around North's 2003 heritage jumper. A throwback to a compromised design that was highly unsuccessful and if it is supposed to celebrate history, why celebrate an era best forgotten?

 

[caloschwaby]

Hot take:
Essendon's logo isn't iconic
BUT
its shape, the upside down triangle is.

It fits on with the militaristic theme, for me at least it looks like the downward chevron of the Corp/Sgt airmen ranks.

 

[Dylan8]

Hard to think of a better emblem for a sporting team than a bomber lol, the world has gone nuts

Literally no one is offended by the word bomber it's entirely a right wing media concoction developed to attract clicks

 

[magpienato]

The new logo just needs to be a refresh of the current one in my opinion. Just like characters in cartoons, logos should be almost instantly identifiable by silhouette alone (which was why I think Port should have kept a rectangular emblem but that's a different story).

Just a colour and font update, a bit rough but you get the idea.

 

[Mr Eagle]

It feels like a missed opportunity to not have the sash in the logo. But I feel the same way about Richmond and they manage just fine.

 

[Gibbke]

The reason behind it being some of their supporters might find the current one's wartime reference offensive. Wow.

I say they embrace the skeeter

That's even worse than a war machine. Malaria kills more than half a million people every year.



And why are his eyebrows blue?

 

[Zer0]

That's even worse than a war machine. Malaria kills more than half a million people every year.



And why are his eyebrows blue?

My eyebrows would be blue if I had mushrooms growing from my head.

My hands would also be garlic bread

 

[Feraligatr]

The new logo just needs to be a refresh of the current one in my opinion. Just like characters in cartoons, logos should be almost instantly identifiable by silhouette alone (which was why I think Port should have kept a rectangular emblem but that's a different story).

Just a colour and font update, a bit rough but you get the idea.

View attachment 1722504 View attachment 1722528

I like this.

Red and black. Nice and simple.