
- Apr 18, 2005
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- AFL Club
- Melbourne
Footy cards in the early to mid nineties. You were always hoping to get a ‘foil’. For me it was always the elusive Brisbane bears logo. The bear.No they weren't indeed. Even things like footy cards were sort of gambling - you bought a pack, uncertain if you'd get good ones.
And it has always had appeal because the uncertainty of the outcome has innate connections to dopamine.
Experiments on rats: I can't remember the specifics but they found rats were more likely to push a level with an uncertain outcome (food, no food, random delay of getting food) than a lever with certain food. Similar to a hunter-gatherer: why check a tree for fruit that you know always has fruit? Better to explore uncertain areas and get REWARDED (dopamine) when you find something.
And the time delay is the interesting part with dopamine. Facebook learned that delaying, or specifically, VARYING THE DELAY of your friend 'liking' a post and you seeing that 'like' really ****ed with your dopamine, enhancing addiction.
What makes this interesting is the parallel with poker machines. We have legislated to slow down how many spins per minute can happen, with absolute rate of lost money over time in mind. But rapid spinning like this could actually be less addictive than if they varied the time it took with each spin. (But it is the variability in the outcome that drives the dopamine issues and addiction here mostly anyway)