The flat brim maybe, but baseball caps in general.. Hardly a fad.These hats are a fad and will be gone no sooner than they are brought in.
They look terrible.
Sadly I can't stand the cartoonish Richmond logo so looks like I shall keep my $60 for now it seems. I can understand the hat on the flat brims, well price too perhaps but they are actually really comfortable caps, wear mine almost every day and still looks like new.