News North Melbourne's new logo

[Norm Landrover]

Anyone else think the eye and outline is meant to represent or look like a map of Tasmania?View attachment 307409

I thought it looked like the Mizuno logo, myself...

 

[Silent Alarm]

The more I look at this, the more I prefer the old one. Such a disappointing outcome.

 

[Smeagle]

Just to follow up on this, the final brand was indeed not by Fraser Davidson/Cub Studio, but by St Kilda firm Canyon.

Aside Carlton's throwback wreath (probably handled by Nike) and Melbourne's in-house job, Canyon have now done the three most recent external AFL rebrands (Richmond in 2012 and Western Bulldogs in 2015).

Not much needs to be said about the common formula running through each of them.

 

[Silent Alarm]

Weird thing about Canyon is they have all these trendy, vague posters littered around the city. For somewhere with hip slogans and fonts it's weird they haven't tried to carry that over to the football world.