- May 1, 2016
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- 56,212
- AFL Club
- Carlton
- Moderator
- #101
Not really. Their growth has peaked perhaps, but that's the consequence of a saturation based business. There's also the fact that in Australia one subscription doesn't get you much; it's why we split one subscription between 8 of us, so we're not spending massive amounts of money.The likes of Netflix seem to have peaked.
Newspapers are a victim of other sources of information being available.
The kicker's going to be, if everyone who's going to have netflix has netflix, how does the business continue to grow? Where does more money come from? Diversification's all very well and good, but they've not really shown all that much ingenuity to this point. And if they simply raise fees, people will drop off.
They can't really start running ads, so I think we'll start to see more ads as content TV. League of Legends (which is a video game where people play against another team online) published a show on Netflix called Arcane; it's actually a cracker of a show if you're into that sort of thing. Provided it gives us decent content, it's not a problem; good content is good content, even if it also serves as an advertisement for Subway.
Newspapers are absolutely a victim of customers having faster/better alternatives, but I think the reason people are dropping off is more to do with trust than it is to do with speed or quality. Newspapers, upon seeing that they were losing people, began to ask why they were losing them and saw people looking to more partisan sources of information. What they did was move towards more opinion and less news, and opinion replacing news reporting and investigation. The 7 o'clock news gets replaced with the Project; you get it.
What they should've done instead was specialized; you're going to lose the people you're going to lose, but distill the advantage you have as a formal journalism department - with investigation, research, connections etc - and specialize in news reporting. Double down in what you're doing, hammer on and identify a segment of the market and deliver for them. Make yourself the most trusted media source in the market, and let the others chase the online partisan market in which they will always be behind the 8 ball, slower and with more constraints.
There will always be a place for hard news. Since Newscorp, Fairfax and Kerry Stokes enterprises have started to follow the trend, online resources for reporting are picking up the slack and hammering on the trust angle. But very frequently, they're still a partisan source; they have their own biases and are open with them.
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