Soft drinks at supermarkets

[BigBadCam]

It's always been the case, and nobody has ever really said anything about it as far as I know. I don't get why the smaller, yet more conveniantly located 600ml drinks at the front of hte checkout ailes are worth more than nearly every 2L soft drink in the soft drink aisle.

Does it cost supermarkets a ridiculous amount of money to keep drinks refrigirated or is it just a big scam? They must be making a shitload of money off the mark up of these smaller drinks.

SCAM?

 

[Cleavy]

location location location

 

[Farcanal]

Wasn't that obvious??

 

[BomberGal]

It's always been the case, and nobody has ever really said anything about it as far as I know. I don't get why the smaller, yet more conveniantly located 600ml drinks at the front of hte checkout ailes are worth more than nearly every 2L soft drink in the soft drink aisle.

Does it cost supermarkets a ridiculous amount of money to keep drinks refrigirated or is it just a big scam? They must be making a shitload of money off the mark up of these smaller drinks.

SCAM?

Haven't you ever bought a 600mL drink...anywhere? The soft drinks at the front counter, aside for obvious reasons being more expensive, are the same price at most cafes and other shops. Why would a supermarket have them for a cheaper price?

Also, cold drinks are always more expensive than not-cold ones.

 

[de_LICA_ish18]

Why? Because they can and people are willing to pay for the convenience of a pre-refrigerated product.

Why can 7 eleven charge so much more for the exact same product as a supermarket?
C-O-N-V-E-N-I-E-N-C-E

 

[Bombers_Forever]

I worked in the supermarket for 6 years - it is all about location. You can't put a fridge so those drinks in the middle of an aisle. The main people who buy them are those who want a quick drink (that is cold) and it is the impulse item near the checkout like the lollies etc. On thier own, they don't sell that well. Individually, people buy them to drink now, not to take home and drink it then.

A lot of the time a front end will be dedicated to Coke because it is on special - in saing that, it is on special all the time so why bother?

 

[Docker Clint]

Why? Because they can and people are willing to pay for the convenience of a
pre-refrigerated product.

Give me convenience or give me death.

 

[Bombers_Forever]

It doesn't cost that much to have the fridge running - the smaller the drink, the higher the mark up. You buy in bulk, and save (simple). Those 390ml bottles are more expensive per ml compared to the 600ml. The 1.25 L are cheaper than the 600ml and so on.

There isn't a mark up because they are cold (check the POwerade - it is the same price on the shelf and when it is cold).

 

[soupaman]

Its simple really, and has nothing to do with the cost of re-fridgeration, or location, or bulk, or even the supermarkets so much.

Coke generally control the prices of their products, with supermarkets agreeing to sell them at that price by stocking them. The thinking in this pricing system is basically this:

People pay for conveniance.

Tell me this, if you walk into a shop looking for a drink and the options are a 600ml bottle that fits in your hand and thus isn't obvious, too heavy or contain too much, or a 1.25L bottle that doesn't fit comfortably in your hand, is obviously big and clumsy, not to mention heavy and way too much too drink by yourself. Which would you choose? And would you be willing to pay more for it?

The answer is obviously yes, people prefer a product that is easy to use over one that is better value, and almost always are willing to pay more for it.

 

[Upgrayedd]

Impulse buy "oh i might get a coke as well"

It's why at the checkouts you have little snack foods like Lollies, chocolates ect.

And at JB you have a bunch of cheap cd's,

 

[BigBadCam]

Impulse buy "oh i might get a coke as well"

It's why at the checkouts you have little snack foods like Lollies, chocolates ect.

And at JB you have a bunch of cheap cd's,

Obviously, but do you think it's fair on the easily manipulated?

 

[Dont be a lemon]

It's why at the checkouts you have little snack foods like Lollies, chocolates ect.

And they have them at child eye height so that kids see them and bug their parents.

 

[BigBadCam]

And they have them at child eye height so that kids see them and bug their parents.

Is that fair on dwarfs? You don't see many trim dwarfs. Are we pushing them into a life of obesity?

 

[Upgrayedd]

Obviously, but do you think it's fair on the easily manipulated?

Your business might as well take the money out of their hands, rather then it going to some conman selling volcano insurance

 

[coke_zero]

And they have them at child eye height so that kids see them and bug their parents.

and then the kid starts crying so every looks over, then the parent has to buy it.

 

[tess]

Why would anyone pay over $2.00 for a Bottle of water when the generic branded versions are about 70cents?

 

[tess]

and then the kid starts crying so every looks over, then the parent has to buy it.

What kind of Fool is that parent then!!!

 

[bigpapagman]

And they have them at child eye height so that kids see them and bug their parents.

you be quiet fatty, betcha you still find them....

 

[Xtreme]

Why would anyone pay over $2.00 for a Bottle of water when the generic branded versions are about 70cents?

At one spot in a local shopping center they have a coke branded machine filled with multiple drinks (mount franklin water, coke, solo, lift etc) - the water is $2.50. Coke and the other name soft drinks are $3.00

The machine on the other side of the wall, contains a larger bottle of water - for $1.90.

The same sort of machine in another shopping center has the same but for $2.20 / $2.40 (mount franklin water) depending on location upstairs or downstairs.

 

[Kahuna]

Obviously, but do you think it's fair on the easily manipulated?

A few years ago there was some talk of banning unhealthy food near the checkouts but nothing happened about it obviously. This all started after a fat women complained about cheap dough nuts near the register.