sjsdu
Team Captain
- Joined
- Aug 8, 2007
- Posts
- 422
- Reaction score
- 24
- Location
- Melbourne & California
- AFL Club
- North Melbourne
- Other Teams
- 49ers-NFL Kings-NBA Giants-MLB
The problem is that the only people who can be bothered to fill in the old fashioned ratings books on which the radio ratings are gathered are mostly your old age pensioners with nothing better to do, your stay at home mums and the unemployed. Not exactly SEN's target demographic I would have thought !!!!
Of course this audience is great for a staion like 3AW so I would imagine they would be fighting to keep the existing system.
Radio ratings also do not include people who listen in cars, listen whilst walking/jogging or who listen via the net at work.
Someone once mentioned here that the ratings for the sports station in the UK went through the roof once they abandoned the old fashioned ratings book and went to an electronic way of measuring the listening audience.
Your true figure is much higher than the ratings indicate and if I had a product and an advertising budget I would have no hesitation in advertising on SEN mainly because you would be getting great value for money - ie paying less per slot than what you should.
So, then, the people who are at home during the day are the only ones who count to the ratings? How many people sit at home during the day and listen to the radio? No, not many in SEN's demo, I wouldn't think, either. So, it probably fair to assume that most of our ratings are actually about 15-20.






. Hutchie is the worst talent on radio, he sensationalises everything but then goes out of his way to make excuses for the footballers or teams who he has just been "breaking a story" about. It must be his way of staying in the players good books. Whatever it is its shit radio, he wasn't any good on triple M or AW, why do they think he is going to work on SEN?
