They were trying to sell the 2013 Premiers for $50 middle of the season. Only problem though, they only had XL and above, so you take the risk in sizes.
Take the risk and order it around March.... I did and got the size i wanted (XXXL), that's when they first reduced them (granted i think they were $59-$69 then). If i still had the invoice I would confirm the exact price, but i ordered the 2013 premiership guernsey (the names of the team + final score etc), the 2013 premiers hat and the Playing to win book for $104 total. I checked the e-mail just before and it gave the total price but not what each cost individually. But I remember the guernsey and hat were reduced, book was full price.