- Feb 21, 2004
- 1,705
- 3,592
- AFL Club
- St Kilda
Certainly, a lot of them are going to be smaller ones: there were over 900ish one-gamers from the Maddie's Match. Having said that, that's not necessarily a bad thing, especially if a lot of those were new members. Our membership team are getting very good at not only making members renew, but expand their memberships. The problem has been getting people to become members in the first place. But once they're signed up, it's usually likely they'll stay, and even expand their membership.
Retention is the key. The fans who sign up past the 40,000 mark arent glued on tragics like us. They are more casual fans who tend to take in high profile Club doings rather than the minutae. Get a big fish? They'll stay. A early draft pick fires from Game 1 and gets in RS contention? They'll stay. Win early games? They'll stay. It wont however take much to make them skittish. Early 2018 losses, or Free Agents to go elsewhere, will be all it takes. A LOT of them will have jumped off after 2011 and have been to the well. Theyve seen early promise, even 19 games straight, mean nothing in the washup of the season.
Its why I might sound a bit impatient on here sometimes. All us diehards know a rebuild takes as long as it takes..and there may be backward steps. The casuals who'll takes us to 45,000 members and beyond arent so forgiving.