Agree strongly with all of those, particularly point 1 which is rarely raised (except for your swipe at Americans - they do sports branding very well in my opinion ). I don't want us to neglect our Crows nickname, but it feels like we neglect the fact that we are Adelaide. That's who we are and it is what we represent. That name is probably the biggest asset the club has, let's promote it.
"Adelaide Football Club" - there's the best slogan our advertising could ever come up with, nothing else needed.
The Americans do sports branding really well - for the American market.
We are not American. We have a different relationship with our sport, and this continues to go in one ear and out the other with the AFL and our club in particular. We got this 19th man shit from the Seahawks. It is plastic, it is lame, and it achieves the opposite to what they intended. As much as it gets thrown around in jest with the Power, we -are- the Adelaide Football Club, we are -not- the 19th man. We are members of the football club (many of us). People do not need to be told that we are a part of things. We were already close enough, and part of things enough. The 19th man feels alienating and franchisey.
I know there are a lot of people on here who follow American sports, and many of them don't themselves see the difference in culture between us and them, but it is there and it is very pronounced. We are not American, and I am sick to death of every noise coming from our club lately seemingly being passed on from an NFL franchise.









