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The ability of these 'handouts' to turn a loss into a profit, I'll call it for what it is.
I'm happy to acknowledge the basic club distribution, just want more transparency.
Peter Gordons comments are considered, perhaps consider them, preferably in another thread, not here. Not personal.
A lot of what you call handouts are contractually obligated to be paid by the AFL to the clubs, since the AFL centrally collects funding for many Melbourne clubs via stadium and licencing contracts.
This includes but isnt limited to: AFLW, signage at Docklands and the MCG, pourage rights at Docklands and the MCG, afl membership, corporate box revenues from Docklands, catering income, prize money, licensing income from vvarious merchandise and image rights, and more. It may also include the $100k a game the MCC pays AFL clubs per home game, since its in the AFL usage agreement.
ref: 2018 AFL Annual report pg 157.The AFL made the following other distributions to the clubs throughout the 2018 season, including but not limited to AFLW, travel subsidies, prizemoney, AFL membership-related distributions, AFL commercial partner payments, AFL-facilitated stadium payments and licensing distributions.
Now there are other distributions made to clubs like the Bulldogs, North and Demons to maintain a level playing field. This has been the case since 2002. St Kilda is a more recent addition to the list, but is taking its time.