Official Club Stuff 2023 Financial Results

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Appreciate the explanation and excuse my naivety, but why is depreciation even considered in profits is my question?

Shouldn't it just be considered like assets and money in the bank, so not accounted for when talking 'annual' profits into account.

To me profits should simply be how much did we spend on running the business, how much revenue did we make, the gap in between that.
Thats the ‘cash surplus’ from the statement of cash flows. What comes in compared to what went out. For our Club, it made a cash surplus of ~$3.5M which is a good guide to its trading performance for the year. It copped a paper expense of $4.0M (depreciation) which was what resulted in the financial loss for the year.
 
Thats the ‘cash surplus’ from the statement of cash flows. What comes in compared to what went out. For our Club, it made a cash surplus of ~$3.5M which is a good guide to its trading performance for the year. It copped a paper expense of $4.0M (depreciation) which was what resulted in the financial loss for the year.

Ahh interesting, so we pretty much made a profit then. I'll look out for the 'cash surplus' on all reports as i think that is the true measure of success for the year.
 
No, you just have to read the financial report beyond the headline figure.
Usually there's an operating profit/loss result that would exclude one offs like government grants.

Net assets is another beauty....so many clubs have huge leasehold improvements (I.e buildings on land they don't own) on their balance sheet which make their net assets look impressive, but its effectively assets they can't sell nor borrow against.

I've been in so many arguments on clubs' net assets!

Try and sell one of those assets and see how you go lol
 

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Eight Victorian AFL clubs have released their Reports so far (still waiting for the Hawks and North).

So far

  • Revenue: 599.84m (+5% on 2022, +18% on 2019)
  • Football Dept Spend: 215.05m (-4% on 2022, -2% on 2019)
  • AFL Distro: 139.88m (+11% on 2022, +17% on 2019)
  • Mem/Gte Rev: 175.95m (+10% on 2022, +15% on 2019)
  • Spons/Mkting: 123.27m (+8% on 2022, +15% on 2019)

Same sheet link as last year if you need it
 
Eight Victorian AFL clubs have released their Reports so far (still waiting for the Hawks and North).

So far

  • Revenue: 599.84m (+5% on 2022, +18% on 2019)
  • Football Dept Spend: 215.05m (-4% on 2022, -2% on 2019)
  • AFL Distro: 139.88m (+11% on 2022, +17% on 2019)
  • Mem/Gte Rev: 175.95m (+10% on 2022, +15% on 2019)
  • Spons/Mkting: 123.27m (+8% on 2022, +15% on 2019)

Same sheet link as last year if you need it


The xcel sheets you produce are great but are hard to read due to losing the first column when you scroll across. Is it available in a traditional xcel to view?
 
No, I work across multiple platforms and this is just the easiest way for me to update and control data.

All good I was able to locate the bigger link. Another question, on the suns and giants media rights table, what does that all mean?
 
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All good I was able to locate the bigger link. Another question, on the suns and giants media rights table, what does that all mean?

its referring to the amount that their matches bring in versus their league distributions.
Demonstrates that they arent really costing the league anything the league isnt getting back from media rights and commercial arrangements from having two extra teams.

The league might make MORE money if they were somewhere else, but the clubs arent costing the league anything they arent bringing in.
 
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Hawthorn has posted another strong financial result in 2023, achieving both football operations and consolidated net operating surpluses.

Notably, the club’s football operations surplus was $984,603 for the financial year ending October 31, 2023. Meanwhile, the club’s consolidated net surplus came in at $1,433,431, only a year after making a full exit from gaming and hospitality venues.

 

Good to see an honest report. Tom Harley with his usual boring crap at the end of the article. The most vanilla person in footy.
 

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The Gold Coast SUNS Football Club has today lodged its 2023 financial result, a year in which strong revenue growth has continued to drive the club forward.

In a positive sign for the direction of the football club, the club recorded an underlying operating profit of $554,934 for the financial year ending October 2023.

Although, an overall statutory loss of $1.7million has been lodged with ASIC, due to the impacts from accounting for the lease of Heritage Bank Stadium. Significant growth (+22%) in club generated revenues comes off the back of both strong results in match day revenues as well as increased utilisation of Heritage Bank Stadium for non-traditional revenue opportunities.

The club’s supporter base across all parts of the business can be attributed for a large portion of the uplift. Membership and Ticketing income grew by 21% which included a first sell out of the stadium since 2014, in Round 16 against Collingwood.

Merchandise sales grew by 34% alongside an increase in the average attendance for SUNS home fixtures on the Gold Coast to 14,522 per game.

Commercially, Corporate Hospitality revenue grew by 20% and included five sell outs of nine home fixtures at Heritage Bank Stadium.

Sponsorship and supply rights revenue also grew by 7%.

A clear and deliberate focus on diversifying the use of Heritage Bank Stadium as an asset for the football club has continued to lead to important revenue increases (60%) that sit outside of core business opportunities.

 
The Gold Coast SUNS Football Club has today lodged its 2023 financial result, a year in which strong revenue growth has continued to drive the club forward.

In a positive sign for the direction of the football club, the club recorded an underlying operating profit of $554,934 for the financial year ending October 2023.

Although, an overall statutory loss of $1.7million has been lodged with ASIC, due to the impacts from accounting for the lease of Heritage Bank Stadium. Significant growth (+22%) in club generated revenues comes off the back of both strong results in match day revenues as well as increased utilisation of Heritage Bank Stadium for non-traditional revenue opportunities.

The club’s supporter base across all parts of the business can be attributed for a large portion of the uplift. Membership and Ticketing income grew by 21% which included a first sell out of the stadium since 2014, in Round 16 against Collingwood.

Merchandise sales grew by 34% alongside an increase in the average attendance for SUNS home fixtures on the Gold Coast to 14,522 per game.

Commercially, Corporate Hospitality revenue grew by 20% and included five sell outs of nine home fixtures at Heritage Bank Stadium.

Sponsorship and supply rights revenue also grew by 7%.

A clear and deliberate focus on diversifying the use of Heritage Bank Stadium as an asset for the football club has continued to lead to important revenue increases (60%) that sit outside of core business opportunities.

I’m confident the clubs chairman, Bob East is a strong leader with an ambitious plan to build a strong diversified business for this Club. The hard work establishing strong foundations will reap dividends in time. A good year for the Club off field.
 
I’m confident the clubs chairman, Bob East is a strong leader with an ambitious plan to build a strong diversified business for this Club. The hard work establishing strong foundations will reap dividends in time. A good year for the Club off field.
And now they must in the next few seasons make the 8 at least.
 
And now they must in the next few seasons make the 8 at least.
That’s the obvious ‘must’. However the hard work building their grassroots support over the last decade with strong participation on the Gold Coast with juniors in schools and clubs via Auskick etc will come to the fore with success. It’s been a real success story, hidden by the on field misery.

Outside of SEQ, nobody really understands yet the growing strength of their base support at the grassroots. It’s building and success will see their crowds start to go habitually. Bob East is also diversifying their business into childcare centres to ensure that where it falls short in lure operating football revenue, it can bridge the gap through non footy revenue. A good plan. Giants, take note!
 
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That’s the obvious ‘must’. However the hard work building their grassroots support over the last decade with strong participation on the Gold Coast with juniors in schools and clubs via Auskick etc will come to the fore with success. It’s been a real success story, hidden by the on field misery.

Outside of SEQ, nobody really understands yet the growing strength of their base support at the grassroots. It’s building and success will see their crowds start to go habitually. Bob East is also diversifying their business into childcare centres to ensure that where it falls short in lure operating football revenue, it can bridge the gap through non footy revenue. A good plan. Giants, take note!

You mean like the Giants did in 2018?

 
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GGHHvuhbkAA3uYe


12.02.2024

2023 AFL Financial Result

The AFL has today forwarded its 2023 financial results to the Presidents and Chairs of the 18 clubs, in the lead-up to next month’s Annual General Meeting.

The AFL reported an underlying operating surplus of $27.7 million in 2023, compared with an underlying operating surplus of $20.7 million in 2022 - an increase of $7 million. This result includes the AFL’s controlled state subsidiaries, Marvel Stadium and Champion Data.

In his review of the year, AFL Commission Chair Richard Goyder thanked the collective industry, including the 18 AFL clubs and the game’s fans, for delivering a record year across all major metrics.

“The collective effort from our football community, from our clubs, our players, coaches and officials, our committed broadcast and corporate partners and especially our football fans, delivered one of our best and biggest football calendar years on record,” Mr Goyder said.

“The AFL season was nothing short of remarkable, both in the quality of the football played on the ground and in the support of it, and the incredible momentum built through the year culminated in one of the greatest premiership seasons and final series the game has seen. I want to congratulate everyone who played a part.

“The same was true of our AFLW season where the football was the best we have witnessed with an amazing finals series that enthralled all and we are committed to working with the AFLPA and players and clubs to continue to expand the numbers of those watching and attending.

“The inaugural Gather Round was a highlight and was the best of our game on so many levels and the interest in the round this year – and booming ticket sales – demonstrates how much fans and football families are looking forward to returning to South Australia in April to share in the experience again.

“This year we saw the announcement of a new team for Tasmania, and a new and historic joint Collective Bargaining agreement with the players which saw, for the first time, both the AFL and AFLW players part of a joint agreement. AFLW players received an additional 29% uplift on top of the 94 per cent jump in 2022 and all AFL players a 10 per cent uplift.

“We also achieved a record number of participants, off the back of the Commission’s 2022 commitment to enshrine at least 10 per cent of all football revenue to invest back into game development and community football – a move that acknowledged the importance the grassroots level powered by the tens of thousands of volunteers have on not only the success of the elite game but the ability to bring communities together and provide a sense of belonging. Almost $90 million was spent on Game Development initiatives in 2023 – up by nearly $29 million.

“I want to thank the boards and staff of the 18 clubs, our players, umpires and our own AFL Executive and team, for the work they did, and the decisions they made, to ensure football prospered around the country, and the game remained accessible and affordable to all at a time when cost of living pressures increased.

“Most of all, I want to thank our members and supporters for their passion and commitment to their clubs and everyone who watched the games and supported us collectively across both the NAB AFL Women’s Competition and the Toyota AFL Premiership Season.”

The all-time AFL attendance record was broken in 2023 with 7,475,145 fans attending a home and away match during the 2023 Premiership Season.  This was 523,841 more than the previous record set in 2019 (6,951,304). The average crowd per round was 311,464 fans.

There were more blockbuster crowds in 2023 than any other home and away season in the history of the game, five times a single match had more than 85,000 fans attend, nine time more than 80,000.

Total AFL Club membership reached an all-time record 1,264,952 members in 2023, surpassing the record of 1,190,671 that was set in 2022 – a jump of 6.2 per cent growth.

One in every 21 Australians is currently a member of an AFL club.

AFL Chief Financial Officer Matthew Chun said the financial results were a testament to the planning and discipline of the industry.

“As an industry, we have worked hard to recover from the covid years and rebuild the revenue base to ensure a surplus while at the same time increasing distributions to clubs, players, investment in game development and the running of AFLW,” Mr Chun said.

“Our cash position was significantly boosted by the final instalment of the $225 million Government grant for the Marvel Stadium redevelopment which was completed at the end of 2023 and will provide ongoing benefits and opportunities for the tenant clubs, our fans, the wider AFL industry and the Victorian community.

“Our balance sheet remains strong. The co-ordinated effort to reduce the industry cost base and protect revenues means the AFL was able to report a cash surplus for the financial year.

“The focus remains on the rebuilding and strengthening of the industry balance sheet that will enable future investment in the growth and development of our game from grassroots through to the elite platforms while still investing significant funding into important initiatives such as player mental health and welfare.

“It is important that we continue to drive cost discipline in 2024 ahead of the new broadcast deal in 2025 to ensure that we are able to continue to invest in all levels of our game and ensure it remains affordable and accessible for everyone to enjoy our game.”

In line with this objective, the AFL has again this year frozen the price of all GA ticket prices at the MCG and Marvel Stadium for the sixth season in a row.

Key AFL financial summary

The AFL’s operating revenue increased by $104.5 million due to a combination of improved commercial returns from Marvel Stadium and commercial partnerships, the introduction of Gather Round and contractual increases in broadcast revenue.

This revenue was used to fund the following investments:
  • $393.8 million to AFL clubs (up from $337.5 million in 2022)
  • $89.7million to Game Development (up from $60.8 million);
  • $57.2 million in running the AFLW competition (up from $45.3 million);
  • $41.5 million to the AFLPA (up from $27.1 million);
  • $14.4 million to infrastructure comprising of elite and community facilities and contributions for stadia redevelopments (down from $17.4 million); and
  • $0.9 million to corporate and social responsibility initiatives (up from $0.7 million).
Operating expenditure increased by $10.6 million due to a combination of revenue-related Increases, while distributions to Clubs increased by $56.3 million.

Distributions increased by $96.7 million, largely due to the new Collective Bargaining Agreement across Men’s and Women’s and increased Game Development investment following the Commission’s resolution to commit a minimum of 10% of assessable football revenue to community football.

The AFL’s cash balance at the end of the financial year decreased from $178.2 million to $164 million. This movement is due to a payment made to the AFLPA for $55 million for their share of revenue accrued from 2017 to 2022; offset by operating result of +$27millon and an improved working capital position of +$14millon.

The total payments to AFL Executives equated to $13.6 million, compared to $11.8 million in 2022. This figure accounts for the change in executive structure and transition costs associated with the departure of former CEO Gillon McLachlan on 2 October 2023, after 23 years at the AFL, and the appointment of new CEO Andrew Dillon on 1 May 2023.

After all revenue, operating expenditure and distributions, the AFL recorded an underlying operating surplus of $27.7 million, compared to an underlying operating surplus of $20.7 million in 2022.
 
GGHHvuhbkAA3uYe


12.02.2024

2023 AFL Financial Result

The AFL has today forwarded its 2023 financial results to the Presidents and Chairs of the 18 clubs, in the lead-up to next month’s Annual General Meeting.

The AFL reported an underlying operating surplus of $27.7 million in 2023, compared with an underlying operating surplus of $20.7 million in 2022 - an increase of $7 million. This result includes the AFL’s controlled state subsidiaries, Marvel Stadium and Champion Data.

In his review of the year, AFL Commission Chair Richard Goyder thanked the collective industry, including the 18 AFL clubs and the game’s fans, for delivering a record year across all major metrics.

“The collective effort from our football community, from our clubs, our players, coaches and officials, our committed broadcast and corporate partners and especially our football fans, delivered one of our best and biggest football calendar years on record,” Mr Goyder said.

“The AFL season was nothing short of remarkable, both in the quality of the football played on the ground and in the support of it, and the incredible momentum built through the year culminated in one of the greatest premiership seasons and final series the game has seen. I want to congratulate everyone who played a part.

“The same was true of our AFLW season where the football was the best we have witnessed with an amazing finals series that enthralled all and we are committed to working with the AFLPA and players and clubs to continue to expand the numbers of those watching and attending.

“The inaugural Gather Round was a highlight and was the best of our game on so many levels and the interest in the round this year – and booming ticket sales – demonstrates how much fans and football families are looking forward to returning to South Australia in April to share in the experience again.

“This year we saw the announcement of a new team for Tasmania, and a new and historic joint Collective Bargaining agreement with the players which saw, for the first time, both the AFL and AFLW players part of a joint agreement. AFLW players received an additional 29% uplift on top of the 94 per cent jump in 2022 and all AFL players a 10 per cent uplift.

“We also achieved a record number of participants, off the back of the Commission’s 2022 commitment to enshrine at least 10 per cent of all football revenue to invest back into game development and community football – a move that acknowledged the importance the grassroots level powered by the tens of thousands of volunteers have on not only the success of the elite game but the ability to bring communities together and provide a sense of belonging. Almost $90 million was spent on Game Development initiatives in 2023 – up by nearly $29 million.

“I want to thank the boards and staff of the 18 clubs, our players, umpires and our own AFL Executive and team, for the work they did, and the decisions they made, to ensure football prospered around the country, and the game remained accessible and affordable to all at a time when cost of living pressures increased.

“Most of all, I want to thank our members and supporters for their passion and commitment to their clubs and everyone who watched the games and supported us collectively across both the NAB AFL Women’s Competition and the Toyota AFL Premiership Season.”

The all-time AFL attendance record was broken in 2023 with 7,475,145 fans attending a home and away match during the 2023 Premiership Season.  This was 523,841 more than the previous record set in 2019 (6,951,304). The average crowd per round was 311,464 fans.

There were more blockbuster crowds in 2023 than any other home and away season in the history of the game, five times a single match had more than 85,000 fans attend, nine time more than 80,000.

Total AFL Club membership reached an all-time record 1,264,952 members in 2023, surpassing the record of 1,190,671 that was set in 2022 – a jump of 6.2 per cent growth.

One in every 21 Australians is currently a member of an AFL club.

AFL Chief Financial Officer Matthew Chun said the financial results were a testament to the planning and discipline of the industry.

“As an industry, we have worked hard to recover from the covid years and rebuild the revenue base to ensure a surplus while at the same time increasing distributions to clubs, players, investment in game development and the running of AFLW,” Mr Chun said.

“Our cash position was significantly boosted by the final instalment of the $225 million Government grant for the Marvel Stadium redevelopment which was completed at the end of 2023 and will provide ongoing benefits and opportunities for the tenant clubs, our fans, the wider AFL industry and the Victorian community.

“Our balance sheet remains strong. The co-ordinated effort to reduce the industry cost base and protect revenues means the AFL was able to report a cash surplus for the financial year.

“The focus remains on the rebuilding and strengthening of the industry balance sheet that will enable future investment in the growth and development of our game from grassroots through to the elite platforms while still investing significant funding into important initiatives such as player mental health and welfare.

“It is important that we continue to drive cost discipline in 2024 ahead of the new broadcast deal in 2025 to ensure that we are able to continue to invest in all levels of our game and ensure it remains affordable and accessible for everyone to enjoy our game.”

In line with this objective, the AFL has again this year frozen the price of all GA ticket prices at the MCG and Marvel Stadium for the sixth season in a row.

Key AFL financial summary

The AFL’s operating revenue increased by $104.5 million due to a combination of improved commercial returns from Marvel Stadium and commercial partnerships, the introduction of Gather Round and contractual increases in broadcast revenue.

This revenue was used to fund the following investments:
  • $393.8 million to AFL clubs (up from $337.5 million in 2022)
  • $89.7million to Game Development (up from $60.8 million);
  • $57.2 million in running the AFLW competition (up from $45.3 million);
  • $41.5 million to the AFLPA (up from $27.1 million);
  • $14.4 million to infrastructure comprising of elite and community facilities and contributions for stadia redevelopments (down from $17.4 million); and
  • $0.9 million to corporate and social responsibility initiatives (up from $0.7 million).
Operating expenditure increased by $10.6 million due to a combination of revenue-related Increases, while distributions to Clubs increased by $56.3 million.

Distributions increased by $96.7 million, largely due to the new Collective Bargaining Agreement across Men’s and Women’s and increased Game Development investment following the Commission’s resolution to commit a minimum of 10% of assessable football revenue to community football.

The AFL’s cash balance at the end of the financial year decreased from $178.2 million to $164 million. This movement is due to a payment made to the AFLPA for $55 million for their share of revenue accrued from 2017 to 2022; offset by operating result of +$27millon and an improved working capital position of +$14millon.

The total payments to AFL Executives equated to $13.6 million, compared to $11.8 million in 2022. This figure accounts for the change in executive structure and transition costs associated with the departure of former CEO Gillon McLachlan on 2 October 2023, after 23 years at the AFL, and the appointment of new CEO Andrew Dillon on 1 May 2023.

After all revenue, operating expenditure and distributions, the AFL recorded an underlying operating surplus of $27.7 million, compared to an underlying operating surplus of $20.7 million in 2022.

A record year across everywhere, new gather round, new 2 year tv deal and finals mostly all sold out with massive clubs making it and only a 27 mill profit? They really need to cut the expenditure base at AFL house. Another disappointing result I was expecting above 50 mill profit this year, after finally cracking the $1 billion revenue mark.
 
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A record year across everywhere, new gather round, new 2 year tv deal and finals mostly all sold out with massive clubs making it and only a 27 mill profit? They really need to cut the expenditure base at AFL house. Another disappointing result I was expecting above 50 mill profit this year, after finally cracking the $1 billion revenue mark.

The AFL doesnt exist to make big profits, if it did distributions would be smaller. Thats the mistake NRL folks make when they compare the two results. The AFL HAS assets - the loan to buy Marvel should now be paid off - while the NRL is desperately trying to build them.

Spending it on grassroots and AFLW is much better than getting another 50m.
 
A record year across everywhere, new gather round, new 2 year tv deal and finals mostly all sold out with massive clubs making it and only a 27 mill profit? They really need to cut the expenditure base at AFL house. Another disappointing result I was expecting above 50 mill profit this year, after finally cracking the $1 billion revenue mark.

Man, you are really clinging on to this one.

The AFL is a not for profit. Ultimately it needs to re-invest any surplus and accumulating capital that doesn't do anything directly for the game is worthless beyond maintaining contingency.

The fact it is getting surpluses of this size while fully funding the new AFLW deal, ahead of another step change in broadcast rights is really positive
 

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