Opinion Adelaide Crows New Logo Discussion

[FR0GGY]

The first two logos are basically the same, just the removal of the shield. Then the raptor. Now an updated return to the swooping crow with a return to the richer colours.

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Copy paste the feet from 20 and 30 years ago.

 

[Peter Doherty]

Copy paste the feet from 20 and 30 years ago.

That's beyond me, sorry.

 

[Mr MysteryGuest]

Bombers one major change since the 70s and gave had that new logo for nearly 30 years.

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lol yeah well those only so many ways you draw a ‘bomber’.

The Robo-crow is in line with line with or original logo.

It’s raptor that is the outlier

The only club you could say has not had a big change to style is Carlton. But that’s because there is no such thing as a blue, so they’re stuck with the monogram for eternity

 

[FR0GGY]

That's beyond me, sorry.

The feet (spanners) are basically the same as the first two logos.

 

[feenix67]

That’s not a freshen up, it’s the second complete binning of the old and starting from scratch. I understand the raptor head was absolute garbage, but I think the focus on this at a corporate level speaks to why we’re a very average club.

We have other departments apart from the footy department. It's a very responsible corporate thing to ensure we are positioned well in a small market with a competitor which has made ground on us in the past few years.

 

[WaynesWorld19]

We have other departments apart from the footy department. It's a very responsible corporate thing to ensure we are positioned well in a small market with a competitor which has made ground on us in the past few years.

From a marketing perspective, I've been critical of the Club during the Trigg era, of being too focussed on the Sth Aust market...when there are many 100's of thousand ex-pats around the Australia

This SA messaging though, is not us going insular again ....simply pointing to, and enhancing our heritage ...which doesn't hurt the Club's future membership appeals to ex-pats Australian wide

It's a very good messaging campaign ....protect your core market, whilst expanding new markets

 

[Greenfinger]

That’s not a freshen up, it’s the second complete binning of the old and starting from scratch. I understand the raptor head was absolute garbage, but I think the focus on this at a corporate level speaks to why we’re a very average club.

Logo has absolutely zero to do with it. Every club changes logo to freshen their brand and promote new merch

 

[Greenfinger]

The first two logos are basically the same, just the removal of the shield. Then the raptor. Now an updated return to the swooping crow with a return to the richer colours.

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God , how figly is that raptor head . That was the real disgrace

 

[Burtonsgottago]

The first two logos are basically the same, just the removal of the shield. Then the raptor. Now an updated return to the swooping crow with a return to the richer colours.

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The raptor along side the other 3 looks so incredibly bad.

 

[DJ75]

The raptor along side the other 3 looks so incredibly bad.

A perfect reflection of the clubs administration through that era

 

[Mostyn]

We have other departments apart from the footy department. It's a very responsible corporate thing to ensure we are positioned well in a small market with a competitor which has made ground on us in the past few years.

I think changing your logo every 15 years is pretty conservative.

Anyone trying to turn it into anything else is grasping at straws.

 

[Andonis1997]

I think changing your logo every 15 years is pretty conservative.

Anyone trying to turn it into anything else is grasping at straws.

I'd rather be conservative and build a solid brand than whatever the hell Melbourne was doing for a bit there.

 

[JPetro83]

“Every other club” has totally binned a logo in favour of something completely different? I call bull$hit.

2040/41 our next one will drop?

 

[1990crow]

2040/41 our next one will drop?

By then the raptor will be retro.

 

[Scorpus]

Comparison of the zoomed square version to the other clubs

 

[SugarShane]

I don’t mind the new logo and agree with most it’s a vast improvement.

There is one thing I really can’t stand and that’s the stupid and extremely tenuous supposed link to our coast line . It’s just not even close. If that was really something that they wanted then would have been better having the crow flying upwards rather than down. Without the embarrassing mansplaining on release I doubt anyone would have naturally seen anything resembling a map of SA

Yeah I quite like the logo, but that was such a long bow.

"If you flip it around 96 degrees, then put yourself inside your computer screen so that you're looking out, and then change the length of half of the feathers, and resize it horizontally a bit, and adjust the angles of the feathers, and then it kiiiiind of looks like the SA coast line."

That part was such wanky marketing bullshit.

 

[Greenfinger]

Yeah I quite like the logo, but that was such a long bow.

"If you flip it around 96 degrees, then put yourself inside your computer screen so that you're looking out, and then change the length of half of the feathers, and resize it horizontally a bit, and adjust the angles of the feathers, and then it kiiiiind of looks like the SA coast line."

That part was such wanky marketing bullshit.

Whilst it doesn’t really matter, I think this dumb line of thinking by the club has led to the messiness of the design in the end.

 

[baldandbroke]

Whilst it doesn’t really matter, I think this dumb line of thinking by the club has led to the messiness of the design in the end.

The mono version shows how messy the colour version is.

They are two different logos. With different outlines and different details.

That is not great design imo.

 

[Peter Doherty]

Whilst it doesn’t really matter, I think this dumb line of thinking by the club has led to the messiness of the design in the end.

Agreed. The official version with the separated wings you can see what they're talking about regarding the map, even if it's a stretch.

Without the 'map' design brief, we likely end up with neater wings.

Not a big deal though, the neater wings have their own issues.

 

[feenix67]

Agreed. The official version with the separated wings you can see what they're talking about regarding the map, even if it's a stretch.

Without the 'map' design brief, we likely end up with neater wings.

Not a big deal though, the neater wings have their own issues.

I reckon that was an afterthought. They were all on the piss at provisional sign off and someone was lying on the couch looking at it and went "heeeeyyyy...."

 

[Velvet George]

Comparison of the zoomed square version to the other clubs

That’s not great, impossible to say that’s a Crow

 

[SA_Great]

The mono version shows how messy the colour version is.

They are two different logos. With different outlines and different details.

That is not great design imo.

You're bang on here - It's certainly an interesting design choice.

When you compare the silhouette version, you get a real sense of just how average the execution on the main version is. It looks meaner and cleaner without club colours, which probably isn't ideal...

 

[baldandbroke]

I love the state reference in the "explainer" ...



So the best way to represent South Australia ... is backwards?

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This is not a crow:



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Maybe we can have a new Mascot on game-day that is Lisa-esque to truly drive home which state the Crows are from:

 

[Crow-eater]

The Suns logo may have leaked

Spoiler: Suns logo

 

[Peter Doherty]

The Suns logo may have leaked

Spoiler: Suns logo

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