The thing is, TCC have had their logo integrated on sport designs before. Why wouldn't they do it again? Maybe it's new branding, but to be quite honest it's not "new" new. I've seen the logo in Adelaide's Westfield Marion for months.Bleh, lots of bad logos on the new kit
It's not that the logo is integrated, it's that the new logo is bland and not well thought out. To be fair their old logo was nothing fantastic either.
Seems like a members logo to me. No difference to the current one, apart from the "Bloods" tag line and the year. Swans may need a logo refresh but i would think you would need a whole different design similar to how the tigers almost completely had a rethink.It's not celebrating a milestone or anything. I don't know, seems like there's nothing in that apart from pleasing the old supporters.