Discussion Logo Discussion Thread

[akkaps]

I mean how the red doesn't line up with the black, like the top right corner of the flag. That doesn't look deliberate to me.

That is formed by the flag changing direction, and the thick border lines.

 

[lmach]

That is formed by the flag changing direction, and the thick border lines.

I don't think you understand. I'm talking about this part:

That has nothing to do with the flag changing direction because it's the outline. It should be consistent with the base colour.

 

[Craegus]

 

[E92_]

Don't mind that, never really like their old logo.

 

[akkaps]

What happened to this logo:

 

[Dylan8]

snooze

 

[Gibbsy]

Reebok are idiots for getting rid of one of the most recognisable logos in sporting apparel.

 

[Bryce_Jersey17]

I always thought the Reebok X logo was for Blades, at least this is kinda different to the other sports companies

 

[Gibbsy]

I always thought the Reebok X logo was for Blades, at least this is kinda different to the other sports companies

What haha, the Blades X logo has been around for about 5 years, the Reebok X logo has been around for about 30!

 

[Bryce_Jersey17]

What haha, the Blades X logo has been around for about 5 years, the Reebok X logo has been around for about 30!

Never knew that until I came onto this board. I always thought it was a variation on the same one

 

[Smeagle]

Reebok are idiots for getting rid of one of the most recognisable logos in sporting apparel.

Surely they'll still use it on their sneakers, ala Asics.

 

[Craegus]

Reebok are idiots for getting rid of one of the most recognisable logos in sporting apparel.

Not Reeboks choice their parent company *cough*Adidas*cough* are moving the brand towards a fitness/cross fit focus and this change seems to warrant a new logo.

Surely they'll still use it on their sneakers, ala Asics.

Reebok is sporting a new look, announcing that it has a new logo.The change is its second big revamp in its 121 year history. Announced earlier this week, the brand will be using the Reebok Delta symbol across all its products.

The new logo will first appear this month on footwear and apparel across all fitness disciplines supported by Reebok including training, running, outdoor, yoga, dance and aerobics. Previously only the Reebok’s fitness range CrossFit flaunted the logo.

The Reebok Delta has three distinct parts (pictured below) each representing the changes – physical, mental and social. “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness,” Matt O’Toole, Reebok’s chief marketing officer said.

However, branding professionals such as Katie Ewer, strategy director at global branding and packaging design agency, JKR (Singapore) tell Marketing the new triangle motif is nothing memorable.

“As many have pointed out, it is the same device that’s used by brands like Delta airlines or Google Drive,” Ewer said. However, Ewer added that at least the current logo looks more distinctive, as compared to its previous one.

Dominic Twyford, client director at Landor Malaysia also raised a similar point.

It is widely known that Adidas is firmly entrenched with professional sports men and women. In Asia, a long time brand ambassador for Adidas is cricket star Sachin Tendulkar and the young cricketer Rohit Sharma also recently signed up with the brand.

And while Reebok is also known for its ties with Indian cricket, the brand’s image was tarnished in 2012 when it was mired in a huge financial fraud in India, pointed out Twyford.

“This move gives Reebok the opportunity to cleanse itself in a key market. It also allows two well known brands to exist in unison, without cannibalising each other. Now Adidas is free to take the fight to Nike and Reebok can forge a new path,” said Twyford.

Elsewhere in Europe and US as well, while Adidas has a host of elite athletes endorsing its products, the hard truth is, Reebok is far less influential at the elite level.

With the new logo communications is vital and it is what will go around creating the identity of the brand, Twyford added.

“This will be crucial as Reebok is making a shift and this new emphasis needs to tap in to the emotional requirements of the day-to-day fitness fan.”

The changes come following the brand’s its split with DDB and appointing Venables Bell & Partners as its global creative agency.

http://www.marketing-interactive.com/reebok-revamps-logo/

 

[Andonis1997]

I love how 'in depth' and philisophical the designers go into when talking about their new logo.

To me, I just thought it was a 3-D triangle-thing.

 

[Jack Stevens]

Not Reeboks choice their parent company *cough*Adidas*cough* are moving the brand towards a fitness/cross fit focus and this change seems to warrant a new logo.

I wonder what that means for clubs and leagues, across all sports, who use Reebok apparel. Will they all change to Adidas?

 

[Silent Alarm]

Shocking. Reebok's best font is that vintage one with the British flag. Couple that with the cross-logo and it's really as recognisable as Adidas or Puma. Why Adidas think gym wear is somehow an untapped market is a bit beyond me – girls wear Lorna Jane when they get kitted out to do the intense physical exercise of getting the train, tram, and jaunt to uni, and if they don't it'll be a recognisable brand like Nike. Nike and Umbro going to Kmart levels didn't work and I doubt this will too.

And to change something so cool and unique to something so bland and uncreative is beyond me. That new logo could be for a bank, for an insurers, for a car company... anything.

 

[RedmanWasHere]

Shocking. Reebok's best font is that vintage one with the British flag. Couple that with the cross-logo and it's really as recognisable as Adidas or Puma. Why Adidas think gym wear is somehow an untapped market is a bit beyond me – girls wear Lorna Jane when they get kitted out to do the intense physical exercise of getting the train, tram, and jaunt to uni, and if they don't it'll be a recognisable brand like Nike. Nike and Umbro going to Kmart levels didn't work and I doubt this will too.

And to change something so cool and unique to something so bland and uncreative is beyond me. That new logo could be for a bank, for an insurers, for a car company... anything.

That's modern design for you.

 

[RedmanWasHere]

Can't believe I didn't notice this until earlier this year and yet I see it every time I'm on here.

Before.

After.

Logo must've changed during the switch from VBulletin to XenForo.

 

[E92_]

Looked better before.

 

[Dylan8]

Looks all jaggy n shit now.

 

[akkaps]

Looked better before.

Agreed, much more easier to replicate with the gradients.

 

[Andonis1997]

http://lr51.files.wordpress.com/2011/12/e0e47-cpfcinfoboards.jpg
I got this off Locker Room 51's blog at http://lockerroom51.com/page/2/

It's interesting how these things work.
In the end...

 

[akkaps]

Was that the winning design for the poll ages ago.

 

[Andonis1997]

Was that the winning design for the poll ages ago.

That wasn't in the poll. That was a completely new idea adopted outside the poll's votes, maybe to be based on the best design in the poll chosen by the fans

 

[RedmanWasHere]

Hello boring, goodbye another part of my childhood.

The new logo looks like this.

 

[Gibbsy]

Pretty subtle change that most won't notice, though.