You played them at the MCG and got 36k.
That was also the year after you made it to the Grand Final.
Going to play devil's advocate here and mention that kids were given free entry on Sunday. There were a lot in attendance. My mate who usually stands, took his daughter to her first game.
Richmond doesn't have a history of drawing well against non-Victorian clubs, so 38K v Gold Coast - arguably the AFL's most faceless club - was an excellent crowd regardless.