What happened to VFL Insurance?

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General Soreness

Awkward Squad
Aug 30, 2011
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Melbourne
AFL Club
Collingwood
It was always lurking in the background when I was a kid (70's-80's) in Hobart (I think it had an office on Davey St) and then disappeared. I had expected to have heard some explanation for its disappearance, but to this day I still don't know what happened to it. So, what happened to VFL Insurance?

 
Based on this ad their Hobart offices were in Macquarie Street in '86.

Afraid I know nothing more than that (came here curious about VFL Insurance after stumbling across their ad)
 

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Don't think it survived the move to a national comp.

Might have been a matter of ownership (new clubs not wanting to pay for a share), might have been a distraction from the 'core business' of running a football league at a time when that would have taken a lot of effort, might have just not been making any/much money....Probably some combination of the above.
 

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