Strategy Should the West Coast Eagles buy the Melbourne FC?

Should the West Coast Eagles buy the Melbourne FC?

  • Yes

    Votes: 34 32.4%
  • No

    Votes: 11 10.5%
  • Jack Watts

    Votes: 60 57.1%

  • Total voters
    105

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Sep 25, 2007
14,084
14,344
AFL Club
West Coast
The Facts.
Last year we recorded a profit after tax of $4.68 million, up from $4.4 million the previous year. This is after paying $5.2 million during that same period in royalties. Our revenue increased to over $57 million in a year that was pretty ordinary in terms of on field achievements, ultimately failing to make the finals, again.

The end result of all this is that we have we have around $45 million in cash and equivalents sitting in the bank, not doing a whole lot.*

To make better use of these funds, should we look to acquire smaller football clubs, such as Melbourne FC?

Melboune’s Situation.
With Paul Roos in charge the on field performance improved slightly, with less significant defeats and generally being “more competitive” than in previous years.

They turned a profit of almost $285,000 after a loss of more than $3 million the previous year. Total equity for the club currently sits at about $3.56 million (we have almost $40 million). They have total assets of just over $16 million (we have over $50 million)


The Case For.
It was a very poor year on field for Melbourne last year, albeit better than previous years, yet they still managed to turn a profit. They have a playing list now that has some of the best young talent in the country having traded away some of the worst (Morton….) and a coach that is widely regarded as one of the best. They are, as their fans will no doubt remind you should the opportunity arise, one of the oldest clubs in the competition and have the best ground in the world as their home.

This all combines for significant upside and growth in profitability in the coming years as their notoriously wealthy, but fair weather, supporter base returns form the slopes to support their once great team.

The extra sway this would give our club in terms of voting matters (an increase of 100%) with the AFL could also prove beneficial. There may also be upside in terms of economies of scale, by employing only one lot of recruiters, and one membership department. It may also result in a greater number of Melbourne memberships held by WA residents and West Coast ones held in Vic because of the connections the clubs would share.

The Case Against.
This would likely cause some serious friction throughout the broader sporting community as takeovers are generally not the done thing.

They are Melbourne and they have baggage. Ex-players such as Gary Lyon and the Ox are not the sort of people that we would generally want associated with our club. They bring very little to the table in terms of positive image having been all but found guilty of throwing games for the purpose of a better player to fail to develop. This may have a negative impact on us and drag us down to the level of lesser clubs.

Currently our own on field performance is not up to scratch and it may be best if we focussed on rectifying that before taking on more challenging tasks, which making Melbourne financially successful would no doubt be.

The Cost?
I suggest, in light of a profit of less than $300,000 last year, a price of $5.5 million would be seriously considered by those who currently own Melbourne.

This would represent a significant premium on the net assets (assets less liabilities) of Melbourne of roughly $2 million, or roughly 55% increase.

The price would represent a multiple of about 18.5 of the 2014 earnings, resulting in a return of around 5.4% annually if currently profitability was maintained (higher than we are currently getting on the cash in bank) but with the potentially for significant growth.

This would be funded entirely by idle cash and still leave the club with over $40 million in the bank and in a very strong state financially.

Thoughts?

All infor used has been acquired from the 2014 annual reports: http://footyindustry.com/files/2014 Reports/AFL/Melbourne 2014 annual Report.pdf

http://footyindustry.com/files/2014 Reports/AFL/West Coast Eagles 2014 Annual Report.pdf



*likely to be used when we move training facilities.
 

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I think the real question is why would you suggest buying Melbourne, when buying Hawthorn would help us out so much more?

Or even Man United, think how much better we could be owning them
Maybe just buy a racehorse , it would be much cheaper and easier to manage but knowing our list management and recruiting staff we would probably end up with a donkey.
 

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Maybe just buy a racehorse , it would be much cheaper and easier to manage but knowing our list management and recruiting staff we would probably end up with a donkey.

At least if the race horse failed you could shoot it and turn it into something useful....like glue or dog food?

I think even the dogs would turn their noses up at some of the Melbourne players.....
 
Maybe just buy a racehorse , it would be much cheaper and easier to manage but knowing our list management and recruiting staff we would probably end up with a donkey.
Better off buying greyhounds. I think there's some good trainers who are recently out of work
 
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What would be the point?
 
I think the real question is why would you suggest buying Melbourne, when buying Hawthorn would help us out so much more?

Or even Man United, think how much better we could be owning them


Hawks have peaked in terms of financial success. They made $5.3 million last year, if we were to paid the same earnings multiple as suggested for Melbourne it would result in a sale price of $98 million, which is 3 times net assets (compared to the 155% of net assets for Melbourne). I would liken buying the Hawks now to buying into a bubble just before the bust.

As for ManU, they are a listed company and current quotation values them at $2.58 billion. With profits equating to a return of about one seventh of 1%. It doesn't make much money at all.
 
Buy the MCG, and refuse to let anyone play there. All matches at the MCG get moved to Subi, and we get 18 odd home games a year.
We'd have to change our colours to black and white if that happened
 
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