Apparently Kelly met with Ross Lyon sometime prior to being drafted and was told by Ross that he would never make an AFL footballer (or something to that effect). Hence Kelly wants no association with Lyon and thus Freo. Hence Freo not being a trade option, at least while Ross is there.
'Apparently', indeed.
So Ross met with a player for the express purpose of telling him he would never make it in the AFL?
Sure, sounds legit.