- Oct 3, 2003
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- AFL Club
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- Soft spot for Brisbane
I agree with most of what you're saying, but I also think we're letting hindsight rule in how CM and others were being viewed in the footy industry in 2017.Fairly on the money, except that if the club had handled the GF fallout better, things may have held together.
People forget, we already had CM engaged for much of that season. The power stance was a Tex thing that came out of CM sessions. They had already had an influence, because we had replaced the Leading Teams program with CM that year.
CM, until the camp, was that wanky mob you tolerate at work because the boss thinks it's a good idea. Some buy in, most don't. If their involvement had stayed at that, it would have been nothing more than a consultancy spend that was largely ineffective. In fact, David Leckie actually had some runs on the board in this regard, with his previous consultancy. Most of the credits on the CM promo material appear to relate to Leckie's prior work it seems.
The problem is, they engaged this mob to run a camp and didn't do their due diligence (admitted by the club). The camp relied on some fairly extreme ideology and pseudo science (refer Mankind Project) and was poorly executed. Amon Woulfe was a proponent of the Mankind Project and he drove the camp with many of those concepts.
All this aside, in my opinion it was what happened after the camp that was the most destructive. It caused divisions within the club, between player factions and also between players and admin. This happened because there was a lack of empathy from blokes like Burton (and maybe Pyke) towards those who had taken elements of the camp negatively. Don't forget, the coaching staff and football department had formed a view (perhaps correctly) that the playing group were mentally weak. Hence, in their minds, the need for something like the camp. It's fairly clear that they would have seen negative reactions to the camp as an extension of this weakness. I don't think it's a coincidence that those who arranged the camp (Burton, Pyke) were not around during the Walsh tragedy.
Players concerns were dismissed by admin, and player factions formed behind those who loved it (Tex, Sloane, DT etc) and those who didn't. What resulted was a fractured club. It took a clean out of pretty much everyone involved - admin, coaches and many players - for the club to have enough clean air to refresh and reset.
There's no doubt that journos like McClure sensationalized the camp. I think only Caro was fairly objective in her reporting, once sh*t hit the fan. There's no doubt, however, that the camp was a severe "miss" by the club. Had the people in charge done their due diligence, it's likely CM wouldn't have been engaged to run it. Had the people in charge not doubled down after it by dismissing players concerns, they may have avoided the fallout.
It doesn't matter that no laws were broken. It was a poorly executed camp founded in questionable ideology that resulted in a broken club.
This is from Inside Football magazine - my memory is there were similar articles in the Age also.
The game in the brain
Why Richmond and Adelaide are winning the contest ‘above the shoulders’.
www.sen.com.au