- Jan 7, 2010
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Eddie McGuire’s decades-long friendship with former Channel 9 and Magpies boss Jeff Browne has fractured over the escalating fight for the AFL’s top job.
Until just days ago, Browne was considered the frontrunner to replace Richard Goyder as AFL commission chairman.
But a series of behind-the-scenes manoeuvres have seen former Western Bulldogs president Peter Gordon charge into favouritism.
McGuire and Browne have been best friends since the 1980s, but Eddie has emerged as a key backer of Gordon’s ascension to the throne, blindsiding his old mate.
“Eddie has buddied up to Gordon,” one insider said.
“The clubs are now going to end up with the Gordon-McGuire ticket.”
Browne has significant support among the 18 clubs but does not have the numbers around the Goyder-led commission table.
He has now withdrawn from the nominations process over what some claim is concern over its integrity.
One senior figure said a bloc of Goyder-appointed commissioners wanted to “stick with him and his plan to defeat Browne”.
Others insist Gordon, the league’s go-to lawyer who served two stints as Bulldogs boss, is the best credentialed candidate.
Several frustrated club chiefs believe that the process to replace Goyder has already been concluded.
Gordon was a guest of the AFL at Friday night’s Geelong-Brisbane qualifying final.
Former Geelong president and fellow commission candidate Craig Drummond was also invited to Friday night’s function in the MCG Olympic Room.
Browne was not.
Under the AFL constitution, the commission – not the clubs – picks the chairman.
But there was a belief that the current eight-person nominations committee, which includes five club presidents and three commissioners, including Goyder as its chair, would be selecting the chairman this time around.
Some claim the commission has now “moved the goalposts”.
Browne was the managing director of Channel 9 during McGuire’s halcyon days on TV and they have both served as president of Collingwood.
“Jeff Browne is a very impressive person, he’s a great friend of mine,” McGuire said in 2021 as Browne made a run for the Magpies’ presidency.
Goyder has reluctantly agreed to stand down as AFL chairman after losing support in clubland.




