- May 13, 2012
- AFL Club
- Other Teams
- Brumbies, Socceroos
On the numbers assembled, that does make some sense.I don't think it's as marginal as you think. Someone that watches for an hour counts as 0.33 viewers on a 3 hour telecast and 0.43 viewers on a 2:20 telecast (which Fox was last night). That might not seem like much, but it's a 30% increase. Huge in context.
Admittedly, I wasn't aware the broadcast only went for 2 hrs and 20 min. With game time reduced by some 16 minutes, why would the broadcast time drop by a whopping 40 min? noting there have been pre- and post-game shows for a while now.
Ultimately, it helps, I agree, but with only a 16 min reduction in playing time, I can't agree that that would translate to a 30% increase in ratings.