This.
You need to embrace the hate
Every club has a hated player, we've got Selwood (amongst others ), Hawks have Lewis, Collingwood have a whole list, Freo has Crowley and Ballantyne, North have Thomas, and Swans have Goodes etc. It's not the end of the world, it's just part of the fun of being a fan and getting to bag each other
Agreed about clubs having hated players, but for the most part that usually means they a tough competitive players for their side