Soccer has been saying that since the late 1950s after the WW2 massive European immigration programme and its still miles behind the other football codes esp the AFL 70 years later!Usually when people with a soccer background try to write about the AFL, especially if they're from a Northern state, invariably they talk it down a bit and talk up how soccer is the sleeping giant waiting to explode because of participation, the world game, international investment, etc, etc.