New sports radio station arriving to rival SEN

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AFL 2018: David Schwarz and Mark Allen might return to radio and go up against SEN
JON ANDERSON, Herald Sun
8-10 minutes
COULD it be just three months after their surprise axing at SEN that Mark Allen and David Schwarz end up going head-to-head against their old station?

“Marko” and “Ox” have been targeted for the March 31 launch of a 24-hour sports radio network on the AM band of 1278, that for many years was synonymous with 3AW.

And they have been earmarked for the 3-6pm timeslot of drive, pitting them against Kevin Bartlett and John Rothfield (Dr Turf), the latter being part of new management that oversaw the sacking of Allen and Schwarz.

It has led to legal action with Allen and Schwarz demanding compensation over lost wages and damages to their characters, the amounts being $562,126.93 for Schwarz and $418,710.46 for Allen.

Allen and Schwarz developed a strong following on “The Run Home” before being sacked suddenly after coming off air before holidays in December. It came at a time when they claim to have been offered new contracts.

Also believed to be high up in the order of desired recruits for the 1278 band is Daniel Harford, currently kicking goals with racing radio station RSN as co-host of its breakfast timeslot.

Another name mentioned as a contributor is that of Sydney Kings coach Andrew Gaze, the man who for 25 years has held the title of Australia’s greatest basketballer, but who is about to have his thorny crown lifted by a young man named Ben Simmons (if not already).

Expect the station to carry regular broadcasts from the English Premier League.

As for a name, something along the lines of Talking or Talk Sport Australia.

SEN, under the management of CEO Craig Hutchison, will face its first moment of truth this Tuesday when ratings are released.

http://www.heraldsun.com.au/sport/m...alSF&utm_source=HaraldSun&utm_medium=Facebook

Amazing stuff love them all they just need KB and they are set !! Finally i can listen to sports talk back again instead of triple j all day !!
 

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I'm not much of an expert on business/economics, but what are the precedents of head-to-head battles in niche markets? I could see them driving each other close to out of business then settling on a merger.
That presumes that Sen would be a rival though. If they're smart they wouldn't pitch harf or the run home against whateley or kB and just focus on smashing the rat of the broadcast
 
You'd probably go breakfast and drive state specific, AFL/NRL, then make the others national I suppose. They will probably save some money and make the NSW/QLD the same in drive and breakfast. Cant see it working with the code divide otherwise.

Good chance it could work in NSW and QLD without any competition
 

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Tom Mitchell just said on Sportsday that Gaze will be joining the new lineup

If they use him for anything other than basketball updates they are mad. He is not a general presenter/broadcaster/host or whatever you want to call it. Surely this would be obvious to those in the industry that make these appointments :huh:
 

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