- Sep 6, 2005
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- AFL Club
- Fremantle
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- #1,151
The vlogger i like, his source says Disney are bleeding from Star Wars. The movies may have made the money back they spent to buy the IP from Lucas, but you have to think beyond just that. Things like, the amount of money Disney spends on SW staff, marketing, building Galaxy's Edge theme park, all the costs of manufacturing toys/merchandise, production of comics, books, legal fees, etc.
Look at it like a simple Overheads vs Earnings. Whilst the $4b just to buy the IP has been returned, there are constant massive ongoing costs like those explained above, and the returns are getting smaller and smaller with each different product. Star Wars is actually running at a LOSS for them.
See this video for example...
Look at it like a simple Overheads vs Earnings. Whilst the $4b just to buy the IP has been returned, there are constant massive ongoing costs like those explained above, and the returns are getting smaller and smaller with each different product. Star Wars is actually running at a LOSS for them.
See this video for example...