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Opinion The 'Carlton related stuff that doesn't need it's own thread' thread Part 2

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The entire apparatus is designed first and foremost to make the people sitting at the top money. Now, this isn't of necessity a bad thing, but it means that the sport is being run by marketers. Marketers view the entirety of business as an opportunity to raise value, each possible interaction point as a way to put forth a message to your consumers.

Sounds pretty bad, when you put it like that
 

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The article was good imo, he was being careful not to be too disrespectful to the players but his points about lacking quality veterans is on the money for me.

Haven’t read the article however our “veterans” or seasoned players now need to be Jones, Newnes, Docherty, Newman, Saad, Williams, Plowman, McGovern, Cripps, Martin + Ed (which this season has included Betts, Cas & Murph) and Gibbo in age.

Some L/T contracts in amongst & decent coin, time to deliver & lead. 26yrs & above.

Then our next age have limited AFL games in Pitto & Marchy + there’s OMac.

Next wave needs to start to own the team with Weiters, Charlie, H, DC, JSOS & Kennedy and Owies.

1 year down and we start falling off; Setters, SPS, Fisher, Williamson
Next; Dow, LOB, Fogarty, TDK
> Walsh, Stocker, Cottrell
>> Kemp, Philp, Ramsay, Honey, Parks
>>> Durdin, Carroll
++ Mirkov & Boyd
 
Wat?

The AFL is nothing but micromanagement. Every single piece of news has its origins in AFL media, every scrap of data from Champion but interpreted through an AFL lens. When people talk about the sport on TV, radio or in the papers, it's not footy, it's AFL. Every week, you have the same plots regurgitated and the same characters arguing. It's melodrama.

Hutchy is a godsend because he's not there to be a journalist - as in, to expose people to what is actually going on or to inform - but to make money. The entire apparatus is designed first and foremost to make the people sitting at the top money. Now, this isn't of necessity a bad thing, but it means that the sport is being run by marketers. Marketers view the entirety of business as an opportunity to raise value, each possible interaction point as a way to put forth a message to your consumers.

The AFL behaves exactly like this, so I don't understand how you can think that things being the way they are is accidental or incidental.
Yeah it`s called capitalism, but let`s just try to get back to the grass roots and see if we can enjoy the game again for the purity of it being our favourite sport, without all the "extras" that see it as a means to an end for the controlling money grabbing AFL who are the marketers as you say, but who are playing with a stacked deck as far as being even handed goes!!! For instance why did Selwood get off his dirty acts with a couple of fines.....Plow just winced!!! :eek:
 
Wat?

The AFL is nothing but micromanagement. Every single piece of news has its origins in AFL media, every scrap of data from Champion but interpreted through an AFL lens. When people talk about the sport on TV, radio or in the papers, it's not footy, it's AFL. Every week, you have the same plots regurgitated and the same characters arguing. It's melodrama.

Hutchy is a godsend because he's not there to be a journalist - as in, to expose people to what is actually going on or to inform - but to make money. The entire apparatus is designed first and foremost to make the people sitting at the top money. Now, this isn't of necessity a bad thing, but it means that the sport is being run by marketers. Marketers view the entirety of business as an opportunity to raise value, each possible interaction point as a way to put forth a message to your consumers.

The AFL behaves exactly like this, so I don't understand how you can think that things being the way they are is accidental or incidental.
That's what killed the music industry so it doesn't auger well.
 
That's what killed the music industry so it doesn't auger well.

Oh no. I have tradies currently building opposite my house and one thing must be said about tradies, they really do listen to the most shocking music imaginable.
 
fu** off, Cain.

These articles, that press conference; they've got his fingers all over them.
He's a media manipulator that is more about selling a message than hard work and fixing whats internal to the club it seems. The cheap fix short term membership stuff, these constant mesages through the media. Never just shuts up and works on the football club.
 
He's a media manipulator that is more about selling a message than hard work and fixing whats internal to the club it seems. The cheap fix short term membership stuff, these constant mesages through the media. Never just shuts up and works on the football club.

I think Cain meddling in the Football Department might be more of a problem than him butting out and sticking to the non-football parts of the Club.
 
I think Cain meddling in the Football Department might be more of a problem than him butting out and sticking to the non-football parts of the Club.
I am thoroughly unimpressed by him, everything he's done, said and tried to create has been facades, feel good messaging and really short term nonsense. This free membership stuff is not a good idea, the boost in memberships wont last and it'll crash back down because it's all been based on his messaging. He's been so focussed on that nonsense he's allowed whatever is wrong with the football department to fester. I'm starting to think he's more of a problem than anyone else at the club.
 

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I am thoroughly unimpressed by him, everything he's done, said and tried to create has been facades, feel good messaging and really short term nonsense. This free membership stuff is not a good idea, the boost in memberships wont last and it'll crash back down because it's all been based on his messaging. He's been so focussed on that nonsense he's allowed whatever is wrong with the football department to fester. I'm starting to think he's more of a problem than anyone else at the club.

Hmmm.
Financially, the Club is in a significantly better position than it was when he took over. I know the free memberships are fluff, but there has been a significant increase in actual memberships, and revenue from memberships under his watch.
I'm willing to give him the benefit of the doubt on that. He obviously botched everything with SOS, though.

He should be completely removed from Football Department matters. It's unfathomable to me that the CEO is on the List Management Committee. When the lines are blurred, it's easier for things to go awry.

I'm thinking more and more that Lloyd isn't who we need right now. Too many things have been able to slip under his watch.
Whether Teague survives or not, I think we need a change of direction and culture from the top of the Footy Department.
 
Where is this stated?

Specifically, with list management, the List Management sub-committee is chaired by Chris Judd (Director) and includes the Head of Football, GM List Management & Strategy, the CEO and the List Manager with the Coach and Head of High Performance also consulted across the season.

 

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Cheers for that, I’m not sure what the issue is and I’d say this would be the case at most clubs. Big recruiting decisions need to be signed off on by the list management committee.Seems pretty normal to me.

From the next paragraph of which tour quote came:

As per AFL guidelines, the CEO and Board are responsible for signing off on all TPP.
To further ensure good governance in list management, a number of conditions have been introduced by the Board that require the CEO, to seek board approval before some player contracts are agreed to by the club. These conditions relate to length of contracts, quantum of salaries and in some instances, age of players. This further restricts the ability of anyone, at any level, operating in silo and without the collective support of other key stakeholders.
 
Cheers for that, I’m not sure what the issue is and I’d say this would be the case at most clubs. Big recruiting decisions need to be signed off on by the list management committee.Seems pretty normal to me.

From the next paragraph of which tour quote came:

As per AFL guidelines, the CEO and Board are responsible for signing off on all TPP.
To further ensure good governance in list management, a number of conditions have been introduced by the Board that require the CEO, to seek board approval before some player contracts are agreed to by the club. These conditions relate to length of contracts, quantum of salaries and in some instances, age of players. This further restricts the ability of anyone, at any level, operating in silo and without the collective support of other key stakeholders.
Absolutely there should be oversight. But that’s not the same as being on the committee.
I don’t know how it works in other clubs, but I am really very wary about a CEO who got the job due to a background in marketing and membership sales having any influence as to which players are chased/retained/valued etc, ie list management. And especially so when it can lead to something like the SOS debacle.
 
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