Yeah, it really was - but that made sense because the big teams were still winning flags, competing in finals most years, etc etc, so they needed another point of differentiation.I think your spot on prior to the late 90's it was always Carlton even my great Essendon mate Dave10 agreed. But after that you could argue Essendon passed Collingwood and Carlton and it was a big deal back then.
It seems a bit moot at the moment, when the best clubs of the last 25 years have been small to mid-sized clubs in Hawthorn, Brisbane and Geelong.




LOL LOL
