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So what?
Sure it is - they are consolidating the 'Mr. Potato Head' and 'Mrs. Potato Head' product lines into a single 'Potato Head' product line.Yeah nah.
“Culture has evolved,” Kimberly Boyd, who works on the Potato Head brand at Hasbro, told Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists - with the “Mr.” and “Mrs.” - is limiting when it comes to both gender identity and family structure.”The “sweet spot” for the Potato Head toy is about two or three years old, Boyd told Fast Company. Not just because of its silliness, but because of its capacity to serve as a blank slate where they can model their experiences. “This often takes the form of creating little potato families, because they’re learning what it means to be in a family.”
No more ‘Mr.’ Potato Head: classic toy goes gender neutral
Hasbro announced it would be rebranding the iconic quick-change toy to break away from traditional ideas about gender roles and family structures.www.theage.com.au
They aren't. They are removing 'Mr' from the overall branding. Mr and Mrs Potato Head toys will still be available. Would be madness to kill off two successful products.
Hasbro is officially renaming the MR. POTATO HEAD brand to POTATO HEAD to better reflect the full line.
https://corporate.hasbro.com/en-us/articles/create_your_potato_head_family_launching_this_fall
It's a product line consolidation. It was a standard corporate press release that only became 'news' because hack journalists knew that a very sensitive segment of the internet with nothing better to do with their lives would get worked up about it and retweet/repost it (as you have done here) - giving them clicks and views.
Picket a toy shop.
If they were just called "potato head" from the start, literally no one would have ever batted an eye lid.
Likewise, had they just quietly altered the brand name to "potato head" I doubt anyway would have noticed (but then where would all free publicity come from?).
It’s better than bugging us.
It’s pretty huge.
View attachment 1067865
JHC.
Circled, Potato Head brand.
Highlighted, Mr and Mrs Potato Head models.