It starts with a defined culture, strong development and consistant leadership. The BS recruitment of players from other clubs to the detriment of our own guys we've drafted is a case in point. In addition, there is no st kilda brand or identity.Review is actually the only interesting and important thing in this post season so far. A better run club attracts better players and success, Geelong and the Swans are a great example of this. All the Clark and Norf stuff is minor step stones and side tracks.





