2023 Crowds and TV/Streaming

[Cmarsh]

View attachment 1819815

Has the Punt Road redevelopment started yet? As in, is it running at a lowered capacity? I couldn’t tell watching on TV.

Because if not, that’s a spectacularly disappointing crowd.

Why would Ess V Coll be at Punt Rd?

 

[gunbarrelstraight91]

Why would Ess V Coll be at Punt Rd?

I’d imagine collingwood playing the GF in the men’s a couple of hours later at the MCG had something to do with it. They would have hoped a few stopped in on the way.

 

[kranger]

Why would Ess V Coll be at Punt Rd?

Meanwhile, Richmond played at Princes Park in the same weekend.

 

[kranger]

Is there a way to see the ratings of the WAFL, SANFL and VFL grand finals?

 

[The_Wookie]

Is there a way to see the ratings of the WAFL, SANFL and VFL grand finals?

Not unless they get published by OZtam as national ratings - limited by state by state coverage. Sometimes see them in annual reports. Occasionally get a local station media release or press coverage

 

[kranger]

Not unless they get published by OZtam as national ratings - limited by state by state coverage. Sometimes see them in annual reports. Occasionally get a local station media release or press coverage

Unfortunately I thought that might have been the case.

 

[Hoops]

thanks for that.

People like hoops who correct people despite being wrong themselves are the worst.

"The worst"? * off, I had a false memory and admitted I was wrong.

 

[manicmagpie]

Why would Ess V Coll be at Punt Rd?

It was set down for Olympic Park until we needed the venue for our live site for the GF.

 

[BobbyMorri]

Geech, showcases how stupidly high the Tillys were.

Ashes were 1.4mil in the highest session. The Mens tennis Aus Open final was 1.3M(metro). Would any other sport get over 1 million? (excluding the above ones)

 

[The Educator]

Yup, a lot of people watched us play that one time we hosted the world cup

 

[Teen Wolf]

I live near a major Melbourne shopping centre and quickly popped down there a bit after 3.30pm on Saturday. First time I've done it on grand final day. Ghost town.

I think I understand now why Seven (who claim they wouldn't pay more) and the AFL don't seem particularly desperate for a later start. TV ratings are even more of a joke for the AFL GF, and all parties with a vested interest (the league, broadcasters, advertisers, betting agencies) know it.

 

[magpiemaniac44]

Honestly don't have much of an idea how ratings work, however on GF day in Melbourne at least there are always parties of 20 people at least not watching at home. I'm not sure how much of a difference it would make but that would cut a fair chunk into the ratings. Throw on top of that lives sites at the tennis centre and AIA centre making the numbers even more moot IMO

 

[The Educator]

I live near a major Melbourne shopping centre and quickly popped down there a bit after 3.30pm on Saturday. First time I've done it on grand final day. Ghost town.

I think I understand now why Seven (who claim they wouldn't pay more) and the AFL don't seem particularly desperate for a later start. TV ratings are even more of a joke for the AFL GF, and all parties with a vested interest (the league, broadcasters, advertisers, betting agencies) know it.

That's true in Melbourne. If the whole country was like that it wouldn't matter.

 

[Underarm]

View attachment 1819815

Has the Punt Road redevelopment started yet? As in, is it running at a lowered capacity? I couldn’t tell watching on TV.

Because if not, that’s a spectacularly disappointing crowd.

i believe its being knocked down later this year.

2k standing is about all Punt road can fit. It was 28c and there's basically no shade so it wouldn't have been pleasant.

 

[Milang_Panthers]

I live near a major Melbourne shopping centre and quickly popped down there a bit after 3.30pm on Saturday. First time I've done it on grand final day. Ghost town.

I think I understand now why Seven (who claim they wouldn't pay more) and the AFL don't seem particularly desperate for a later start. TV ratings are even more of a joke for the AFL GF, and all parties with a vested interest (the league, broadcasters, advertisers, betting agencies) know it.

Was like that in Perth when the Eagles played Collingwood in '18. We had to go out to family lunch during the game and some of the shops were shut because it was that dead.

 

[Rabbit of Caerbannog]

I live near a major Melbourne shopping centre and quickly popped down there a bit after 3.30pm on Saturday. First time I've done it on grand final day. Ghost town.

I think I understand now why Seven (who claim they wouldn't pay more) and the AFL don't seem particularly desperate for a later start. TV ratings are even more of a joke for the AFL GF, and all parties with a vested interest (the league, broadcasters, advertisers, betting agencies) know it.

Honestly don't have much of an idea how ratings work, however on GF day in Melbourne at least there are always parties of 20 people at least not watching at home. I'm not sure how much of a difference it would make but that would cut a fair chunk into the ratings. Throw on top of that lives sites at the tennis centre and AIA centre making the numbers even more moot IMO

https://www.roymorgan.com/findings/8-4-million-australians-watched-the-afl-grand-final

8.4m people aged 18+ watched the 2017 GF according to a Roy Morgan survey. The official TV ratings had 3.5m viewers.

 

[The_Wookie]

I live near a major Melbourne shopping centre and quickly popped down there a bit after 3.30pm on Saturday. First time I've done it on grand final day. Ghost town.

I think I understand now why Seven (who claim they wouldn't pay more) and the AFL don't seem particularly desperate for a later start. TV ratings are even more of a joke for the AFL GF, and all parties with a vested interest (the league, broadcasters, advertisers, betting agencies) know it.

Having talked to some industry folks yesterday, theres a belief that Seven dont benefit as much as people think - viewership might increase, but its advertising rates probably dont - they are already some of the highest in the country and sold for the event itself, not the timeslot.

 

[The_Wookie]

 

[Bjo187]

Having talked to some industry folks yesterday, theres a belief that Seven dont benefit as much as people think - viewership might increase, but its advertising rates probably dont - they are already some of the highest in the country and sold for the event itself, not the timeslot.

And sell they did, it felt like they squeezed in about 100 commercials from game start to finish.

Anyway ch7 really cashed in, it was a completely unenjoyable experience having to watch through 7, without the foxtel option.

 

[The_Wookie]

Excluding Magic Round

Club	Venue	Attendance	matches	Average	Capacity	Ave Cap%
Adelaide	Adelaide Oval	425,119	11	38,647	53,500	72%
Brisbane	Gabba	322,132	11	29,285	36,000	81%
Carlton	All	565,720	11	51,429	76,205	67%
Carlton	Marvel	247,688	6	41,281	56,347	73%
Carlton	MCG	318,032	5	63,606	100,024	64%
Collingwood	All	750,923	11	68,266	96,053	71%
Collingwood	Marvel	77,817	2	38,909	56,347	69%
Collingwood	MCG	642,879	9	71,431	100,024	71%
Essendon	All	513,587	11	46,690	72,234	65%
Essendon	Marvel	254,529	7	36,361	56,347	65%
Essendon	MCG	259,058	4	64,765	100,024	65%
Fremantle	Optus Stadium	485,064	11	44,097	61,266	72%
Geelong	All	345,127	11	31,375	40,732	77%
Geelong	MCG	151,930	2	75,965	100,024	76%
Geelong	GMBHA Stadium	193,197	9	21,466	23,000	93%
Gold Coast	Heritage Bank Stadium	151,507	11	13,773	22,500	61%
G.Western Sydney	All	112,870	11	10,261	21,818	47%
G.Western Sydney	Manuka Oval	30,526	3	10,175	16,000	64%
G.Western Sydney	Giants Stadium	82,344	8	10,293	24,000	43%
Hawthorn	All	365,863	11	33,260	66,592	50%
Hawthorn	UTAS Stadium	42,294	4	10,574	19,000	56%
Hawthorn	MCG	300,800	6	50,133	100,024	50%
Hawthorn	Marvel Stadium	22,769	1	22,769	56,347	40%
Melbourne	All	471,125	11	42,830	91,385	47%
Melbourne	MCG	467,712	10	46,771	100,024	47%
Melbourne	TIO Traeger Park	3,413	1	3,413	5,000	68%
North Melbourne	All	228,412	11	20,765	42,951	48%
North Melbourne	Marvel Stadium	204,665	7	29,238	56,347	52%
North Melbourne	Blundstone Arena	23,747	4	5,937	19,500	30%
Port Adelaide	Adelaide Oval	410,692	11	37,336	53,500	70%
Richmond	All	565,620	11	51,420	96,053	54%
Richmond	Marvel Stadium	23,664	1	23,664	56,347	42%
Richmond	MCG	541,956	10	54,196	100,024	54%
St Kilda	All	363,491	11	33,045	60,324	55%
St Kilda	MCG	69,255	1	69,255	100,024	69%
St Kilda	Marvel Stadium	294,236	10	29,424	56,347	52%
Sydney	SCG	429,528	11	39,048	48,000	81%
West Coast	Optus Stadium	464,758	11	42,251	61,266	69%
Western Bulldogs	All	361,592	12	30,133	52,432	57%
Western Bulldogs	Marvel Stadium	294,295	9	32,699	56,347	58%
Western Bulldogs	Mars Stadium	19,194	2	9,597	11,000	87%
Western Bulldogs	MCG	48,103	1	48,103	10,024	480%

 

[The_Wookie]

Excluding magic round

Club	Venue	Attendance	matches	Average	Capacity	Ave Cap%
Adelaide	Adelaide Oval	425,119	11	38,647	53,500	72%
Brisbane	Gabba	322,132	11	29,285	36,000	81%
Carlton	All	565,720	11	51,429	76,205	67%
Carlton	Marvel	247,688	6	41,281	56,347	73%
Carlton	MCG	318,032	5	63,606	100,024	64%
Collingwood	All	750,923	11	68,266	96,053	71%
Collingwood	Marvel	77,817	2	38,909	56,347	69%
Collingwood	MCG	642,879	9	71,431	100,024	71%
Essendon	All	513,587	11	46,690	72,234	65%
Essendon	Marvel	254,529	7	36,361	56,347	65%
Essendon	MCG	259,058	4	64,765	100,024	65%
Fremantle	Optus Stadium	485,064	11	44,097	61,266	72%
Geelong	All	345,127	11	31,375	40,732	77%
Geelong	MCG	151,930	2	75,965	100,024	76%
Geelong	GMBHA Stadium	193,197	9	21,466	23,000	93%
Gold Coast	All	151,507	11	13,773	22,500	61%
Gold Coast	Heritage Bank Stadium	131,419	9	14,602	22,500	65%
Gold Coast	TIO Stadium	20,088	2	10,044	12,500	80%
G.Western Sydney	All	112,870	11	10,261	21,818	47%
G.Western Sydney	Manuka Oval	30,526	3	10,175	16,000	64%
G.Western Sydney	Giants Stadium	82,344	8	10,293	24,000	43%
Hawthorn	All	365,863	11	33,260	66,592	50%
Hawthorn	UTAS Stadium	42,294	4	10,574	19,000	56%
Hawthorn	MCG	300,800	6	50,133	100,024	50%
Hawthorn	Marvel Stadium	22,769	1	22,769	56,347	40%
Melbourne	All	471,125	11	42,830	91,385	47%
Melbourne	MCG	467,712	10	46,771	100,024	47%
Melbourne	TIO Traeger Park	3,413	1	3,413	5,000	68%
North Melbourne	All	228,412	11	20,765	42,951	48%
North Melbourne	Marvel Stadium	204,665	7	29,238	56,347	52%
North Melbourne	Blundstone Arena	23,747	4	5,937	19,500	30%
Port Adelaide	Adelaide Oval	410,692	11	37,336	53,500	70%
Richmond	All	565,620	11	51,420	96,053	54%
Richmond	Marvel Stadium	23,664	1	23,664	56,347	42%
Richmond	MCG	541,956	10	54,196	100,024	54%
St Kilda	All	363,491	11	33,045	60,324	55%
St Kilda	MCG	69,255	1	69,255	100,024	69%
St Kilda	Marvel Stadium	294,236	10	29,424	56,347	52%
Sydney	SCG	429,528	11	39,048	48,000	81%
West Coast	Optus Stadium	464,758	11	42,251	61,266	69%
Western Bulldogs	All	361,592	12	30,133	52,432	57%
Western Bulldogs	Marvel Stadium	294,295	9	32,699	56,347	58%
Western Bulldogs	Mars Stadium	19,194	2	9,597	11,000	87%
Western Bulldogs	MCG	48,103	1	48,103	10,024	480%

 

[The_Wookie]

State	Total	Matches	Average	%
ACT	30,526	3	10,175	0%​
NSW	443,407	19	23,337	5%​
NT	23501	3	11,751	0%​
QLD	525,583	24	21,899	6%​
SA	1149618	32	35,926	14%​
Tas	66,041	8	8,255	1%​
Vic	4,951,056	107	46,272	61%​
WA	949822	22	43,174	12%​

 

[The_Wookie]

Television

A big year for the AFL on television with estimated audiences reaching 141 million up to and including the AFL Grand Final. This doesnt include the ongoing AFLW season. This is up from the 125m estimated in 2022.

This is broken down into segments

• FTA 62.508m
• Foxfooty/Fox505 36.179m
• FoxBVOD est 44.201m
• Total 142.88m

At the start of the year we were estimated FoxBOVD (kayo/foxgo/foxnow) off reported ratings in round 1. From Round 23, Oztam began releasing Foxtel data via its live VPM reports. Since this started being reported we have seen the average stream worth almost a 1.26:1 ratio with STB. The Year has been adjusted to the more up to date data.

As always note that this data is Australian only unless specified. We simply cannot get the data we would like and many would seem happy for us to fabricate.

Metro FTA Audience

• Sydney average 22,000 (-21% Year on Year)
• Melbourne average 219,000 (-1.35%)
• Brisbane average 30,000 (+11%)
• Adelaide average 77,000 (no movement)
• Perth average 56,000 (-23%)
• Sydney/Brisbane combined average 39,000

Swans games in Sydney averaged 41,000 in 2023 (-19%), while GWS managed 19,000 per game (-20%). Games involving neither side averaged 15,000.

In Melbourne, the two games that didnt involve Melbourne sides rated an average of 154,000. Games involving Melbourne sides averaged 225,000.

In Brisbane, the Lions averaged 48,000 in 2023 – +17% YoY – (including a season high of 80,000), while the Suns managed 22,000 per game (no movement). Games involving neither side rated 26,000, (To be fair the Suns are Gold Coast based, but did struggle at the lower end of the ratings).

In Adelaide, the Crows averaged 94,000 a game (+10%), while the Power averaged 87,000 (-4%). The Showdowns rated 150,000 and 143,000, although the Crows/Blues round 5 magic round opener splt the two at 148,000. Games involving neither Adelaide side rated an average 68,000.

In Perth, West Coast matches averaged 74,000 – down 22% – while Fremantle games fared worse – down 28% YoY and averaged 69,000. The Western Derby rated 155,000 and 154,000. Games involving neither Perth side averaged 45,000.

Foxtel

Collingwood lead the way for the Clubs on Foxtel averaging 222,000 on set top boxes in 2023

• Carlton 194,000
• Geelong 189,000
• Richmond 185,000

Foxtel BVOD (Kayo/Go/NOW) over the last 6 weeks of the season gives a ratio of 1.26 for every set top box. This was surprising as we had previously been working of much lower reported data.

Finals

This years AFL FInals series rated 17.352m – up 16% on 2022 , including Grand Final ratings of 3.855m (up 25% on 2022), while both Prelims had audiences over 2 million each.

The Grand Final audience on Seven was also shown on 7plus for the first time under the new deal.

• Metro: 2.464m
• Regional: 989,000
• BVOD: 414,000
• Total: 3.855m total

State of the Game 2023: AFL Attendance, Social Media, Support, Participation, Memberships and TV Ratings - Sports Industry AU

After a record breaking season and a huge grand final, its time to wrap up the season with a nice

www.footyindustry.com

 

[Bjo187]

Interesting going by those numbers Fremantle and Port are now as big as the Adelaide crows. Also Sydney at an average 39k is massive, is that stat correct? I thought they'd be over 30k average which is an accomplishment but not nearly 40k.

 

[weewilly]

Television

A big year for the AFL on television with estimated audiences reaching 141 million up to and including the AFL Grand Final. This doesnt include the ongoing AFLW season. This is up from the 125m estimated in 2022.

This is broken down into segments

• FTA 62.508m
• Foxfooty/Fox505 36.179m
• FoxBVOD est 44.201m
• Total 142.88m

At the start of the year we were estimated FoxBOVD (kayo/foxgo/foxnow) off reported ratings in round 1. From Round 23, Oztam began releasing Foxtel data via its live VPM reports. Since this started being reported we have seen the average stream worth almost a 1.26:1 ratio with STB. The Year has been adjusted to the more up to date data.

As always note that this data is Australian only unless specified. We simply cannot get the data we would like and many would seem happy for us to fabricate.

Metro FTA Audience

• Sydney average 22,000 (-21% Year on Year)
• Melbourne average 219,000 (-1.35%)
• Brisbane average 30,000 (+11%)
• Adelaide average 77,000 (no movement)
• Perth average 56,000 (-23%)
• Sydney/Brisbane combined average 39,000

Swans games in Sydney averaged 41,000 in 2023 (-19%), while GWS managed 19,000 per game (-20%). Games involving neither side averaged 15,000.

In Melbourne, the two games that didnt involve Melbourne sides rated an average of 154,000. Games involving Melbourne sides averaged 225,000.

In Brisbane, the Lions averaged 48,000 in 2023 – +17% YoY – (including a season high of 80,000), while the Suns managed 22,000 per game (no movement). Games involving neither side rated 26,000, (To be fair the Suns are Gold Coast based, but did struggle at the lower end of the ratings).

In Adelaide, the Crows averaged 94,000 a game (+10%), while the Power averaged 87,000 (-4%). The Showdowns rated 150,000 and 143,000, although the Crows/Blues round 5 magic round opener splt the two at 148,000. Games involving neither Adelaide side rated an average 68,000.

In Perth, West Coast matches averaged 74,000 – down 22% – while Fremantle games fared worse – down 28% YoY and averaged 69,000. The Western Derby rated 155,000 and 154,000. Games involving neither Perth side averaged 45,000.

Foxtel

Collingwood lead the way for the Clubs on Foxtel averaging 222,000 on set top boxes in 2023

• Carlton 194,000
• Geelong 189,000
• Richmond 185,000

Foxtel BVOD (Kayo/Go/NOW) over the last 6 weeks of the season gives a ratio of 1.26 for every set top box. This was surprising as we had previously been working of much lower reported data.

Finals

This years AFL FInals series rated 17.352m – up 16% on 2022 , including Grand Final ratings of 3.855m (up 25% on 2022), while both Prelims had audiences over 2 million each.

The Grand Final audience on Seven was also shown on 7plus for the first time under the new deal.

• Metro: 2.464m
• Regional: 989,000
• BVOD: 414,000
• Total: 3.855m total

State of the Game 2023: AFL Attendance, Social Media, Support, Participation, Memberships and TV Ratings - Sports Industry AU

After a record breaking season and a huge grand final, its time to wrap up the season with a nice

www.footyindustry.com

Interesting that FTA has declined but I would think that is in line with FTA TV ratings that are in decline overall.