Play Nice 2024 AFL TV Ratings

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The_Wookie

The_Wookie

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Jul 2, 2010
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Internal trials starting this weekend.

Will be keeping the ratings thread separate to the attendance thread this year.


Notes

Oztam have now moved completely to VOZ. At present this means no Fox or Kayo streams seem to be appearing on the oztam lists. Reach is now the focus of the Oztam reporting although an average for Linear is still being reported.

* NOTE: NEW METRICS AND REPORTS *​

  • Total TV Overnight Top 30 and Consolidated 7 Top 30 reach is calculated using cumulative unique audiences watching 1 min of broadcast TV and 15 sec of BVOD.
  • Total TV National audience is calculated using the audience average for the program as time-coded by the Network across 5CM and all regional markets nationally watching on broadcast TV.
  • BVOD national audience is calculated using the total number of minutes watched (multiplied by co-viewing factor) divided by the length of the program.

Will attempt to get as much data as possible, but Oztam not making it easy any more.
 
Last edited:
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  • #76
AFL

  • Sevens Saturday Night Football
  • Seven Network
  • Reach 1.656m (#1)
  • Average 504,000 (#5)
  • Prematch
  • Reach 751,000
  • Average 371,000
Sevens AFL coverage in the evening took out first place in Reach yet again, was number 1 in all categories except grocery shoppers. In average ratings it was pipped by Seven news in 25-54s, but was #1 with the 16-39s.

Total TV Overnight Top 30 Programs - VOZ

virtualoz.com.au virtualoz.com.au
 
The_Wookie said:
Theres not even agreement from agents and advertisers that reach is what they want given its limited timespan. Reach is valuable to the Networks because they push greater numbers to advertisers.

tvtonight.com.au

Reach versus Audience? The case For & Against.... | TV Tonight

Is Reach a great proposition for ad agencies selling from a 'holistic screens approach?' Or is it smoke & mirrors to disguise a decline in Free to Air?
tvtonight.com.au tvtonight.com.au
Click to expand...

i think we all need to be a bit multidimensional in our analysis here if we want to be serious. You seem to be looking for the one figure that explains it all, and the reality is that such a figure doesn't exist. At least not when trying to compare 2 programs of very different lengths.

It's a bit like how, come financial reporting season, we all seem to focus purely on profit or if that doesn't say what we want then we'll focus on revenue. It's easy to just look at one number, but that doesn't make it meaningful or accurately descriptive.
 
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  • #78
Rob said:
i think we all need to be a bit multidimensional in our analysis here if we want to be serious. You seem to be looking for the one figure that explains it all, and the reality is that such a figure doesn't exist. At least not when trying to compare 2 programs of very different lengths.
Click to expand...

I mean I would start being serious if it wasnt for the fact Ive been serious about this subject for about 15 years.

Im looking for data consistency across multiple platforms THIS YEAR...hell im looking for ANY data for almost half the matches between the two codes. That isnt currently happening.

In the meantime Ill do what Ive always done and report all available ratings data - regardless of how its percieved here (where single minded folks think I favour the NRL) or on LU (where similarly single minded folks think I favour the AFL).
 
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  • #80
  • AFL Round 2 streaming audiences were up 23% year-on-year.
  • NRL Round 3 streaming audiences were up 13% year-on-year.
  • “The NRL in Las Vegas achieved its highest ever match ratings and the AFL is seeing double-digit lifts in streaming to start this season.”
www.mediaweek.com.au

Kayo's biggest weekend ever: F1 shows off size of motorsport army

Kayo Sports has labelled March 21-24 (Thursday to Sunday inclusive) the biggest weekend of sport ever on the platform.
www.mediaweek.com.au www.mediaweek.com.au
 
I don't care if standalone average is used by networks or sporting bodies as it 's an honest stat that is not trying to pretend it's something it's not. Reach gives a good insight when viewed with average but by itself it's incomplete.

But cumulative average is the biggest pile of horse manure ever, It was something dreamt up by Roy Masters to get one over the AFL but it's extremely misleading. Why not just have the AFL divide the ratings into four quarters and the NRL in to halves based on when the natural breaks are in the game. That way cumulative average would be about 4 times for AFL and only twice for NRL. It has about the same integrity as game by game cumulative average.
 
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  • #83
Hoops said:
I don't care if standalone average is used by networks or sporting bodies as it 's an honest stat that is not trying to pretend it's something it's not. Reach gives a good insight when viewed with average but by itself it's incomplete.

But cumulative average is the biggest pile of horse manure ever, It was something dreamt up by Roy Masters to get one over the AFL but it's extremely misleading. Why not just have the AFL divide the ratings into four quarters and the NRL in to halves based on when the natural breaks are in the game. That way cumulative average would be about 4 times for AFL and only twice for NRL. It has about the same integrity as game by game cumulative average.
Click to expand...

It was being done long before Masters came to Bigfootys attention

Its been done by the AFL, by Cricket, and by the NRL over the years.
 
Last edited:
The_Wookie said:
It was being done long before Masters came to Bigfootys attention

Its been done by the AFL, by Cricket, and by the NRL over the years.
Click to expand...
Roy was first to do it to compare different sports. The AFL would have done it as a means to compare year on year growth which is fine as it's apples v apples. though extra games through new teams and rounds would distort this.
I know Roy was doing this at least back to 2010
 
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  • #85
Thursday Night #AFL #AFLLionsPies
AFL: Thursday Night Football
Seven Network
Reach 1.892m (season ave 1.939m)
Average: 665,000 (season ave 688k)

This is the lowest rating Thursday night game so far this year on Sevens FTA average (just), but beats last week for FTA Reach.
Rated slightly higher than what it did last season (656,000) but this was pre VOZ, which debuted in R7.

Fox/Kayo remain unavailable.
Data: VOZ/AFL.com.au
 
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  • #87
Fox BVOD Live Ratings
ChannelMatchAudienceMinutes ReachLength
Fox Sports 506LIVE: MOTORSPORT: F1: AUSTRALIA RACE312,00037,394,000537,000120
Fox LeagueLIVE: NRL: KNIGHTS V STORM285,00029,895,000483,000105
FOX FOOTYLIVE: AFL: ESSENDON V ST KILDA270,00041,064,000547,000152
Fox LeagueLIVE: NRL: DRAGONS V SEA EAGLES269,00028,813,000457,000107
Fox LeagueLIVE: NRL: TITANS V DOLPHINS267,00029,869,000461,000112
Fox LeagueLIVE: NRL: BRONCOS V COWBOYS260,00028,070,000394,000108
FOX FOOTYLIVE: AFL: BRISBANE V COLLINGWOOD245,00040,394,000484,000165
Fox LeagueLIVE: NRL: RABBITOHS V BULLDOGS238,00027,871,000379,000117
FOX FOOTYLIVE: AFL: RICHMOND V PORT ADELAIDE235,00037,147,000504,000158
Fox LeagueLIVE: NRL: EELS V SEA EAGLES233,00026,850,000391,000115
Fox LeagueLIVE: NRL: ROOSTERS V PANTHERS231,00026,325,000375,000114
FOX FOOTYLIVE: AFL: FREMANTLE V ADELAIDE230,00034,575,000434,000150
FOX FOOTYLIVE: AFL: NORTH MELBOURNE V CARLTON222,00037,514,000410,000169
FOX FOOTYLIVE: AFL: PORT ADELAIDE V MELBOURNE211,00034,825,000299,000165
FOX FOOTYLIVE: AFL: WEST COAST V GWS156,00024,398,000380,000156
 
Hoops said:
Roy was first to do it to compare different sports. The AFL would have done it as a means to compare year on year growth which is fine as it's apples v apples. though extra games through new teams and rounds would distort this.
I know Roy was doing this at least back to 2010
Click to expand...

This. It is certainly not an argument for the apples versus pears comparison
 

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  • #89
Thursday VOZ
Sevens #AFL
Crows/Dees
Reach 1.794m
Average 598,000

Thu N AFL season reach ave 1.91m, total tv ave 670,000

Thursday #NRL
Storm/Broncos
Reach 1.65m
Average 721,000

Thu N NRL season reach ave 1.457,. total tv ave 611,000

A win on average ratings for the NRL last night. Highest average audience since the Vegas opener, giving the NRL the two highest average audiences so far this year on FTA, and the first time this season the NRL has beaten the AFL on FTA head to head on a national broadcast.

Another win for the AFL on reach, where they dropped to #3 for the first time on Thursday this season. The NRL recording their highest FTA reach since Vegas.

In the Demos the NRL took both reach and average #1 for 25-54 and 16-39, while the AFL beat the NRL to grocery shoppers on reach..the NRL also beat them there on average.
 
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While an overhaul of the Australian ratings system has been deemed necessary by most in the TV industry, many are branding the new method as “confusing,” “misleading,” “inflated” and “skewed in favour of Seven Network”.

In what was the biggest shake-up in two decades, in February the TV ratings firm OzTAM implemented the VOZ Total TV audience model and began prioritising total viewership across all cities — including streaming numbers — as opposed to linear numbers across the five metro cities.

Critics claim the new method is mainly benefiting Seven.

“Seven pushed for this new ratings system because they knew they’d come out looking better than Nine,” one TV insider told Saturday Confidential.

“At the time they argued that it makes all free-to-air TV look better so they convinced Nine and Ten to come along for the ride.

“Many people in the industry think the figures are a joke.

“The fact is, Nine is killing it in 2024. They’ve had their strongest first quarter ever, but you wouldn’t know it from the new ratings numbers.”

The new ratings system has resulted in yet another stoush between Nine and Seven about who is the number one network.

Two weeks ago, Seven just stopped short of claiming Total TV commercial share. Nine yesterday claimed pole position.

“Our news programs — across breakfast, afternoons and evenings — are overwhelmingly beating their opposition in Australia’s three largest markets of Sydney, Melbourne and Brisbane (where the vast majority of advertising dollars are spent),” a Nine spokesman said.

In the new ratings system, there’s the option to determine “Total TV National Reach”, which shows data from viewers who watched at least one minute of a program, or 15 seconds online.

Using this ranking, MAFS 2024 debut had a 2.451 million total reach, while Idol had 1.784 million and Survivor 1.126 million.

In comparison, in 2023, MAFS debuted to 840,000 metro viewers and in 2022 it’s first episode lured 869,000 viewers.

In 2023, the Idol reboot had 413,000 metro viewers.

“It’s remarkable how last year’s flop Australian Idol is suddenly a runaway success for Seven,” another insider said.

“MAFS is the number one show on TV, and that’s one thing the new ratings system doesn’t change.

“But for other shows, you have to look deeper to get the real story.

“Nine News is winning Sydney, Melbourne and Brisbane this year.

“That’s where the crucial advertising dollars are.

“Those are the numbers media buyers care about.

“But Seven wins the new ratings system thanks to Perth and regional markets.”

While media advertising buyers, TV executives and media writers agree the previous system was not reflecting the way we watch TV, thanks to live streaming and more people ditching aerial connections, many claim the new way of distributing the data is experiencing teething problems.

As a result, media agencies are still 12 months away from adopting the new ratings system.

“The average is a better reflection of actual audience,” one advertising source said.

“But the reach is a joke and ridiculous.

“Advertisers still just care about east coast numbers — Sydney, Melbourne and Brisbane and that’s where Nine is dominant.”

According to TV Tonight’s David Knox, it is Seven CEO James Warburton who “championed” overhauling the ratings.

“And it may well be his legacy gift to the industry,” he said.

“There are some clashing interests however, with Seven, having acquired the Prime network, focused on national results, and Nine focused on their five city markets.

“The new reporting to media also snubs separate multichannel results, city-by-city results and Foxtel numbers, which is not great for transparency.

“If you’re not talking about ratings performance, for better or worse, the risk is people will care less about their shows and continue to migrate to streaming giants.

“Be careful what you wish for.”
Media analyst Steve Allen asked for critics to be patient with the new system.

“There have been quite a few delays with VOS because nowhere in the world has this been done,” Mr Allen said.

“It has taken a significant amount of work to ensure there wasn’t duplication, for example.”

 
The_Wookie said:
While an overhaul of the Australian ratings system has been deemed necessary by most in the TV industry, many are branding the new method as “confusing,” “misleading,” “inflated” and “skewed in favour of Seven Network”.

In what was the biggest shake-up in two decades, in February the TV ratings firm OzTAM implemented the VOZ Total TV audience model and began prioritising total viewership across all cities — including streaming numbers — as opposed to linear numbers across the five metro cities.

Critics claim the new method is mainly benefiting Seven.

“Seven pushed for this new ratings system because they knew they’d come out looking better than Nine,” one TV insider told Saturday Confidential.

“At the time they argued that it makes all free-to-air TV look better so they convinced Nine and Ten to come along for the ride.

“Many people in the industry think the figures are a joke.

“The fact is, Nine is killing it in 2024. They’ve had their strongest first quarter ever, but you wouldn’t know it from the new ratings numbers.”

The new ratings system has resulted in yet another stoush between Nine and Seven about who is the number one network.

Two weeks ago, Seven just stopped short of claiming Total TV commercial share. Nine yesterday claimed pole position.

“Our news programs — across breakfast, afternoons and evenings — are overwhelmingly beating their opposition in Australia’s three largest markets of Sydney, Melbourne and Brisbane (where the vast majority of advertising dollars are spent),” a Nine spokesman said.

In the new ratings system, there’s the option to determine “Total TV National Reach”, which shows data from viewers who watched at least one minute of a program, or 15 seconds online.

Using this ranking, MAFS 2024 debut had a 2.451 million total reach, while Idol had 1.784 million and Survivor 1.126 million.

In comparison, in 2023, MAFS debuted to 840,000 metro viewers and in 2022 it’s first episode lured 869,000 viewers.

In 2023, the Idol reboot had 413,000 metro viewers.

“It’s remarkable how last year’s flop Australian Idol is suddenly a runaway success for Seven,” another insider said.

“MAFS is the number one show on TV, and that’s one thing the new ratings system doesn’t change.

“But for other shows, you have to look deeper to get the real story.

“Nine News is winning Sydney, Melbourne and Brisbane this year.

“That’s where the crucial advertising dollars are.

“Those are the numbers media buyers care about.

“But Seven wins the new ratings system thanks to Perth and regional markets.”

While media advertising buyers, TV executives and media writers agree the previous system was not reflecting the way we watch TV, thanks to live streaming and more people ditching aerial connections, many claim the new way of distributing the data is experiencing teething problems.

As a result, media agencies are still 12 months away from adopting the new ratings system.

“The average is a better reflection of actual audience,” one advertising source said.

“But the reach is a joke and ridiculous.

“Advertisers still just care about east coast numbers — Sydney, Melbourne and Brisbane and that’s where Nine is dominant.”

According to TV Tonight’s David Knox, it is Seven CEO James Warburton who “championed” overhauling the ratings.

“And it may well be his legacy gift to the industry,” he said.

“There are some clashing interests however, with Seven, having acquired the Prime network, focused on national results, and Nine focused on their five city markets.

“The new reporting to media also snubs separate multichannel results, city-by-city results and Foxtel numbers, which is not great for transparency.

“If you’re not talking about ratings performance, for better or worse, the risk is people will care less about their shows and continue to migrate to streaming giants.

“Be careful what you wish for.”
Media analyst Steve Allen asked for critics to be patient with the new system.

“There have been quite a few delays with VOS because nowhere in the world has this been done,” Mr Allen said.

“It has taken a significant amount of work to ensure there wasn’t duplication, for example.”

Click to expand...
Of course the US owned Murdoch News Corp and Sky News would have a go at CH 7 as they hate them as competitors.
 
The_Wookie said:
Its not just News Corp that have issues with this.
Click to expand...
It's going to be anyone that doesn't look as good.

Ultimately it's just data, and generally more data isn't a bad thing. For our purposes we know more now than what we did last year. Looking at Friday night's numbers tells us what sort of effect blowout games have on average audiences.
 
The_Wookie said:
As opposed to people who think it makes them look fantastic. And that is limited to very few people. If you think the News article is the only critical response out there, then folks havent been paying attention.
Click to expand...

Basically anyone out of Sydney with an nrl biased is upset (ch9, news ltd). Realising the curtain has finally been pulled back on their b.s claims of 'most eyeballs'.
 
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