Opinion Adelaide Crows New Logo Discussion

[jackster83]

Slightly off topic but Jaguar changed their logo to this.

Looks about as exciting as their current range of vehicles.

 

[Scorpus]

Slightly off topic but Jaguar changed their logo to this.

Looks like the font a tech company uses when they have no real products and jump on the latest fad

 

[Carn The Texan]

Slightly off topic but Jaguar changed their logo to this.

Jeez that typeface looked dated and old in 2012

 

[baldandbroke]

Slightly off topic but Jaguar changed their logo to this.

Notes on the in-house redesign of the word mark ...

• "j" and "r" are reversible
• "G' and "U" intentionally upper case

Ummmm .... yuk. They actually state that the aim as to be unique and different ?!?!

As for the other efforts...

The circle version is so bad I don't know where to start.

The negative space jaguar feels Yr 12 level.

 

[Interceptor]

Slightly off topic but Jaguar changed their logo to this.

Their entire rebranding (including a bizarre ad) is being widely ridiculed.
Once a proud British brand, now owned by Tata and being run into the ground.
Not many see them being successful in their electric-only plans.

 

[DJ75]

I still think it could have been better, but our one is really growing on me. When you line up all the club logos it stands out - in a good way.
It doesn't seem to shrink very well and when they use a zoomed in version it's a bit off, but it's definitely a million times better than the raptor head.

 

[Mr_Moogle]

Jeez that typeface looked dated and old in 2012

I was visiting the states in 2009 when Pepsi rebranded and thought it looked shit then. Not sure if it's the exact same font but it looks really similar.

 

[Draft Bored]

After seen Suns, StK and Jaguar rebrand I have changed my vote to GOOD.

 

[flashcrow]

JOGUOR

Count Joguor

 

[Greatness23]

I still think it could have been better, but our one is really growing on me. When you line up all the club logos it stands out - in a good way.
It doesn't seem to shrink very well and when they use a zoomed in version it's a bit off, but it's definitely a million times better than the raptor head.

Agreed. Next to all the other club logos it makes a lot of the look quite dated. You realise how many are just cartoony animals and boring badges.

 

[jenny61_99]

View attachment 2171278
View attachment 2171279

Notes on the in-house redesign of the word mark ...

• "j" and "r" are reversible
• "G' and "U" intentionally upper case

Ummmm .... yuk. They actually state that the aim as to be unique and different ?!?!

As for the other efforts...

The circle version is so bad I don't know where to start.

The negative space jaguar feels Yr 12 level.

Change for the sake of it. Why do people think they need to reinvent the bloody wheel all the time? If it aint broke....

 

[GreyCrow]

Change for the sake of it. Why do people think they need to reinvent the bloody wheel all the time? If it aint broke....

Noise.

My mate was doing the whole woke goes broke blah blah and I just pointed out to him that its the 1st time Ive heard of Jaguar in years

They will sit on this for a month then do a soft do over

 

[El Doederino]

Their entire rebranding (including a bizarre ad) is being widely ridiculed.
Once a proud British brand, now owned by Tata and being run into the ground.
Not many see them being successful in their electric-only plans.

They also own Range Rover. Looking forward to them stuffing that up too, so all the pricks who bought their cars look even more ridiculous.

 

[Draft Bored]

Noise.

My mate was doing the whole woke goes broke blah blah and I just pointed out to him that its the 1st time Ive heard of Jaguar in years

They will sit on this for a month then do a soft do over

I get that if it's a dying clothing brand or a food product where any publicity might be seen as good publicity but Jaguar is a luxury brand. It would be like Ferarri or Tag Heuer replacing this:



with this



Iconic recognisable image to a generic font.

 

[GreyCrow]

I get that if it's a dying clothing brand or a food product where any publicity might be seen as good publicity but Jaguar is a luxury brand. It would be like Ferarri or Tag Heuer replacing this:

View attachment 2171588

with this

View attachment 2171589

Iconic recognisable image to a generic font.

No doubt but I say Jaguar is dying as well

 

[MRB37]

Just quietly, our new logo looks awesome in the wild. Passed the first public outing with flying colours imo.

Yea, I wasn't a big fan on the first look, but seeing it in the wild and on merch it looks a lot better.

 

[Southerntakeover]

I think it looks much better when set on the navy background.

This looks better than any raven head t shirt ever did.

 

[baldandbroke]

Yea, I wasn't a big fan on the first look, but seeing it in the wild and on merch it looks a lot better.

Reminds me of the classic Muppets script ...

STATLER: Boo!
WALDORF: Boooo!
S: That was the worst thing I’ve ever heard!
W: It was terrible!
S: Horrendous!
W: Well it wasn’t that bad.
S: Oh, yeah?
W: Well, there were parts of it I liked!
S: Well, I liked alot of it.
W: Yeah, it was GOOD actually.
S: It was great!
W: It was wonderful!
S: Yeah, bravo!
W: More!
S: More!
W: More!
S: More!

 

[Peter Doherty]

Does that navy look right? Or just a bad photo?

The gold looks great.

 

[1990crow]

View attachment 2171627

Does that navy look right? Or just a bad photo?

The gold looks great.

Noticed last night the colours look shite.

 

[Peter Doherty]

Noticed last night the colours look shite.

On all the graphics the colours look excellent. Just in that pic the jumper looks like a scarf from 1991, that's been laying in the back window of a car for 30 years.

There's never really been an issue with O'Neils before, maybe it's just a bad pic. If the jumper is going to look like that on game day...

 

[1990crow]

On all the graphics the colours look excellent. Just in that pic the jumper looks like a scarf from 1991, that's been laying in the back window of a car for 30 years.

There's never really been an issue with O'Neils before, maybe it's just a bad pic. If the jumper is going to look like that on game day...

This is from last night. Colours clearly don't look right. Our BLK era had similar problems.
2024 version looks right so don't know what they've done.

 

[flashcrow]

Comparison

 

[El Doederino]

This is from last night. Colours clearly don't look right. Our BLK era had similar problems.
2024 version looks right so don't know what they've done.

View attachment 2171668

I think it’s the lighting

 

[Interceptor]

They also own Range Rover. Looking forward to them stuffing that up too, so all the pricks who bought their cars look even more ridiculous.

Yep (JLR), although with the general trend to SUVs worldwide, that is the successful side of the business.
Plagued with reliability and security issues though (insurance premiums over here have sky rocketed).