Steve Dore
International Trade Facilitator
- Aug 30, 2004
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From Rucci's Reality Bites in today's The Advertiser;
"Oliveball
PORT Adelaide’s Chinese adventure continues to deepen far beyond the original thought of “moving out a crowded Australian market” to find new sponsorship dollars. Club chief executive Keith Thomas has returned from his latest trip to Hong Kong and Shanghai with even grander hopes of having Australian football introduced to more and more Chinese schools. So far, Port Adelaide has its “Power Footy” program in 15 schools, adding another two in Shanghai, during this week’s trip. There is hope to take this reach to 100 schools.
But there was an interesting challenge in explaining to the Chinese authorities just what game Australian football is.
“When we registered the program 18 months ago we could not say it was soccer nor rugby,” Thomas said. “We settled on Australian Oliveball. And the schoolkids are enthusiastically embracing the game.”
"Oliveball
PORT Adelaide’s Chinese adventure continues to deepen far beyond the original thought of “moving out a crowded Australian market” to find new sponsorship dollars. Club chief executive Keith Thomas has returned from his latest trip to Hong Kong and Shanghai with even grander hopes of having Australian football introduced to more and more Chinese schools. So far, Port Adelaide has its “Power Footy” program in 15 schools, adding another two in Shanghai, during this week’s trip. There is hope to take this reach to 100 schools.
But there was an interesting challenge in explaining to the Chinese authorities just what game Australian football is.
“When we registered the program 18 months ago we could not say it was soccer nor rugby,” Thomas said. “We settled on Australian Oliveball. And the schoolkids are enthusiastically embracing the game.”