Vigour
Senior List
- Joined
- Apr 30, 2007
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Big Footy users and visitors will be well aware of the importance of cliché usage in sports writing, interviewing and commentating.
Of course, mere metaphor use (“he’s on fire”; “the ox is slow but the earth is patient”, etc.) is pretty much old school these days, though anyone needing a refresher could usefully consider this extract from the Colbert report:
http://www.comedycentral.com/videos/index.jhtml?videoId=85568
(runs 8 mins, so save it until later, well worth it)
But the use of applied clichés by coaches is an emerging art form, consider:
http://en.wikipedia.org/wiki/Thought-terminating_clich%C3%A9
My current favourite is “… not far away”.
This is increasingly beloved of coaches as a generic answer, eg “X is not far away” when explaining X’s abysmal form/ career threatening injury/ unexplained absence from training.
And it has the advantage that it’s equally useful re the team, eg “we’re not far away” being a common answer when a journo has the temerity to query why the team lost by 10+ goals etc.
Even better, besides being inherently ambiguous and so plausibly deniable later, it can be used in combination with other clichés, eg “we’re not far away, we just need to get our A graders on the park and [stick to our game plan]/ [follow the process through]/ [anybody can beat anybody on a given day] " (insert your choice).
Please feel free to offer some more?
Personally, I think we should give an award for the coach or CEO who can give an entire press conference in cliché form!
Of course, mere metaphor use (“he’s on fire”; “the ox is slow but the earth is patient”, etc.) is pretty much old school these days, though anyone needing a refresher could usefully consider this extract from the Colbert report:
http://www.comedycentral.com/videos/index.jhtml?videoId=85568
(runs 8 mins, so save it until later, well worth it)
But the use of applied clichés by coaches is an emerging art form, consider:
http://en.wikipedia.org/wiki/Thought-terminating_clich%C3%A9
My current favourite is “… not far away”.
This is increasingly beloved of coaches as a generic answer, eg “X is not far away” when explaining X’s abysmal form/ career threatening injury/ unexplained absence from training.
And it has the advantage that it’s equally useful re the team, eg “we’re not far away” being a common answer when a journo has the temerity to query why the team lost by 10+ goals etc.
Even better, besides being inherently ambiguous and so plausibly deniable later, it can be used in combination with other clichés, eg “we’re not far away, we just need to get our A graders on the park and [stick to our game plan]/ [follow the process through]/ [anybody can beat anybody on a given day] " (insert your choice).
Please feel free to offer some more?
Personally, I think we should give an award for the coach or CEO who can give an entire press conference in cliché form!









