Crows call "19th man"
Fri 03 October, 2008
Adelaide will call on the united strength of its supporters with its new “19th man” campaign, to be launched tonight at the Club Champion presentation.
The club’s No 19 guernsey will be retired and handed over to the members by captain Simon Goodwin to symbolise the importance of the fans to Adelaide’s team success in season 2009 and beyond.
“With the ‘19th man’ we are going to take this to a new level. The club sees its members and supporters as a powerful force that provides a distinct advantage at home games. The club wants to continue to embrace this advantage as well as enhancing it and giving the members and supporters a challenge to measure the success of their support and benefit they provide as the 19th Man. We want our members and supporters to be our extra man.”
The “19th Man” (a registered trademark owned by the AFC) is based on similar concepts used by sporting clubs in the United States – perhaps most famously the “12th man” used by the NFL’s Seattle Seahawks - and in the United Kingdom.
Some of the initiatives revolving around the “19th man” concept to be introduced include:
• the No 19 jumper will be retired.
• on the No 19 locker there will be recognition of the club’s members and supporters.
• a “19th man” flag will be raised before each home game by a current member and either a Club Ambassador or a former player.
• the new facility will feature Bar 19 as the main members’ bar.
• The Members’ Most Valuable Player award, presented at the Club Champion night, will be renamed as the ‘19th Man’ award.
• The number 19 will be subtly used in all membership giveaways and paraphernalia (eg caps, bags, pens, scarves etc).
Full story here
Thought this could be an interesting one for the main board as it is a new initiative in the AFL.
I reckon it sounds pretty good, will be interesting to see whether it works though, but the Club seem pretty committed to seeing this one through.
Young Patrick Dangerfield will have to part with his number 19 guernsey which he wore on two occasions this year.





