Sure BT everyone wants to win flags, but lets not pretend each season is completely binary.
I think most take a fairly binary view on success. Essendon not winning a final is a fun ribbing for opposition supporters but only sides who have won a flag look back on history fondly imo. I enjoy ripping into Carlton supporters about their 6 spoons this century doesn't mean I think Essendon not winning the spoon was any great achievement.