News The AFL want names on jumpers

[E92_]

Maaaaate.

You don't honestly in your heart of hearts believe that.

Nobody was buying a #23 Galaxy shirt without the name. Which means the Galaxy probably wouldn't have even bought him.

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Why wouldn't they buy it if it just had the number? If a superstar player goes to a team people are still going to buy his numbered jerseys or plain jerseys if his personalised gear isn't available.

 

[krisholio14]

Why wouldn't they buy it if it just had the number? If a superstar player goes to a team people are still going to buy his numbered jerseys or plain jerseys if his personalised gear isn't available.

The Red Sox and Yankees are two teams that have both - NNOB at home, NOB away. Both sell well.

 

[West_Coast_Eagles]

Maaaaate.

You don't honestly in your heart of hearts believe that.

Nobody was buying a #23 Galaxy shirt without the name. Which means the Galaxy probably wouldn't have even bought him.

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Johnny jones saved up all his pocket money last year went to hawks nest and purchased a jumper. He happy he didn't have that $10 more in his piggy bank and got franklin on the back like he planned.

 

[El_Scorcho]

Johnny jones saved up all his pocket money last year went to hawks nest and purchased a jumper. He happy he didn't have that $10 more in his piggy bank and got franklin on the back like he planned.

If he had he'd now be in the market for a new guernsey. Hawthorn are happy that another $100 will probably go through the Hawks Nest cash register.

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[El_Scorcho]

Why wouldn't they buy it if it just had the number? If a superstar player goes to a team people are still going to buy his numbered jerseys or plain jerseys if his personalised gear isn't available.

Because people are buying something they want instantly recognised as a David Beckham shirt. Not an LA Galaxy #23 shirt.

There is no way the Beckham shirts would have sold so well without the name and it's sticking your fingers in your ears, shutting your eyes and singing "lalala I am not listening" to say otherwise. The Beckham name was THE key part of their marketing strategy when they signed him.

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[E92_]

Because people are buying something they want instantly recognised as a David Beckham shirt. Not an LA Galaxy #23 shirt.

There is no way the Beckham shirts would have sold so well without the name and it's sticking your fingers in your ears, shutting your eyes and singing "lalala I am not listening" to say otherwise. The Beckham name was THE key part of their marketing strategy when they signed him.

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But something like that happened in the AFL when Cousins went to the Tigers and they started selling #32 jumpers, there were heaps of them sold regardless of a name above the number.

 

[Dylan8]

This just in: we aren't international. David Beckham's case does not apply to us.

Why is every argument about 'huh the players get more money!' what the hell kind of positive is that? So my favourite player is a better chance of walking out of my club because of names? well in that case no thanks.

The AFL will generate more money from muppets who don't care about the game enough to know any players names? Well shit, thanks man I guess I'll be enjoying that advantage.

Where is the advantage for the real fans? where??????

 

[El_Scorcho]

If you're never going to buy one, hate how they look, and the idea of added revenue for your club and the AFL makes you upset, I guess I understand why you're so angry.

The principles behind the Beckham example absolutely apply. Just like they did for LeBron James and Miami. Just like they would have for Judd or Buddy. Just because it's not on the same scale doesn't mean it's not a moneyspinner.

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[El_Scorcho]

But something like that happened in the AFL when Cousins went to the Tigers and they started selling #32 jumpers, there were heaps of them sold regardless of a name about the number.

Wait, so you're saying a star of the competition can generate revenue with guernsey sales after a big marketing push?

I wonder how we can make extra money from this phenomenon.

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[Dylan8]

I don't even care about any of the reasons for or against other than the fact that it looks shit. That's the only one I genuinely care about.

Wait, so you're saying a star of the competition can generate revenue with guernsey sales after a big marketing push?

I wonder how we can make extra money from this phenomenon.

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We? We don't see any money - we front the extra money.

 

[El_Scorcho]

I don't even care about any of the reasons for or against other than the fact that it looks shit. That's the only one I genuinely care about.

Then just argue that. It's comfortably the most reasonable argument against it.

We? We don't see any money - we front the extra money.

I was talking from the AFL's perspective. Getting us to part with more money is basically Demetriou's job.


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[Dylan8]

So... you're supportive of big business trying to take some more bucks off people? I don't get that argument at all.

It looks like shit - I don't see how we can get it to not look like shit on a guernsey. How does basketball do it with a singlet but we can't? Genuinely curious.

 

[krisholio14]

If you're never going to buy one, hate how they look, and the idea of added revenue for your club and the AFL makes you upset, I guess I understand why you're so angry.

The principles behind the Beckham example absolutely apply. Just like they did for LeBron James and Miami. Just like they would have for Judd or Buddy. Just because it's not on the same scale doesn't mean it's not a moneyspinner.

Heard of economies of scale? The sports you are talking about are global markets. Ours is local.

Most supporters I know aren't even happy they try to gouge us for money every couple of years by putting out a new 'clash' jumper, let alone having to shell out for a new jumper every time a player leaves/retires/gets chopped. Aussies just don't roll like that for the most part, and the only people I know who are plumping for it are young people who follow sports that use NOB's.

 

[E92_]

Wait, so you're saying a star of the competition can generate revenue with guernsey sales after a big marketing push?

I wonder how we can make extra money from this phenomenon.

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It shows that jumpers don't need names to sell, if the NBA didn't have names Miami still would've sold a shit load of #6 jerseys, same goes for Galaxy.

 

[krisholio14]

So... you're supportive of big business trying to take some more bucks off people? I don't get that argument at all.

It looks like shit - I don't see how we can get it to not look like shit on a guernsey. How does basketball do it with a singlet but we can't? Genuinely curious.

Not having a big sponsors logo on the back makes a difference. Their numerals also aren't as big as ours.

 

[Dylan8]

Not having a big sponsors logo on the back makes a difference. Their numerals also aren't as big as ours.

GPS pocket is also a trouble.

• Move the sponsors down
• Move the numbers down and make them a bit smaller
• Move names down.. space the letters out so they aren't touching.

Could work - Couldn't give a shit about the 'being able to read the names / brand recognition' if it looks good.

 

[El_Scorcho]

So... you're supportive of big business trying to take some more bucks off people? I don't get that argument at all.

It looks like shit - I don't see how we can get it to not look like shit on a guernsey. How does basketball do it with a singlet but we can't? Genuinely curious.

Football clubs are big business but not in the way that BHP or Google are. Most clubs have been in financial strife at one point or another so I'd never begrudge them finding extra revenue.

With the basketball singlets, part of it is that they're a bit looser fitting, but a much bigger part of it is that they've had names for so long that you're used to it. The same will happen with footy guernseys.

Heard of economies of scale? The sports you are talking about are global markets. Ours is local.

Most supporters I know aren't even happy they try to gouge us for money every couple of years by putting out a new 'clash' jumper, let alone having to shell out for a new jumper every time a player leaves/retires/gets chopped. Aussies just don't roll like that for the most part, and the only people I know who are plumping for it are young people who follow sports that use NOB's.

Plenty of people won't get guernseys with names just like they don't get guernseys with numbers now. However, there are people who spend hundreds of dollars on footy merch every year and others who will happily replace a guernsey if a player leaves.

There is no shortage of people looking for more money to pump into their footy club if they see something they like. Again, if the AFL didn't feel that clubs could increase revenue by doing this, they wouldn't be bothering.

It shows that jumpers don't need names to sell, if the NBA didn't have names Miami still would've sold a shit load of #6 jerseys, same goes for Galaxy.

I completely disagree. The concept of people in Europe and Australia buying galaxy shirts without the name en masse like they did is ludicrious. People were paying for the Beckham brand.

If you don't think it makes a difference, ask yourself why it happens in almost every major sports league in the world.

Not having a big sponsors logo on the back makes a difference. Their numerals also aren't as big as ours.

Agree, the looser fit makes a difference as well.


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[Andonis1997]

It shows that jumpers don't need names to sell, if the NBA didn't have names Miami still would've sold a shit load of #6 jerseys, same goes for Galaxy.

You never know, some 'die-hard Heat fans' could think Lebron's #7 or #5.

But lucky we have a name on there to clear that up.

(Is it Lebron James that plays for the Heat or Kobe? Or Durant? No, Durant's Warriors, Kobe's Lakers?.... )

 

[Dylan8]

original - my proposal

ignore the impromptu shoop.. blur your eyes or something

 

[krisholio14]

I'd like to address the comparisons of American or British sporting teams as support for this concept.

You would be better (and more accurate) to compare Australian football to Kabaddi, the sport played in Southern Asia to any of the North American sports or Soccer, the sport with the largest following in the world.
To go on and suggest teams such as the NY Yankees have ANY comparison to Australian sport is ludicrous.
When Matsui was playing for them, the Yankees sold more licensed jerseys in Japan than we sell jumpers for any one team in Australia.
As for Manchester United, we have nothing like them either. Nor Manchester City for that matter.
In fact, if we're going on Mancunian theme, WIgan Athletic is probably a closer fit to any of the Australian teams in terms of domestic and international reach.
But they're hardly and sexy and interesting as Man U, Arsenal or Liverpool who could just about draw 50,000 to a game anywhere in the world.
If Collingwood and Essendon played each other in any other city in the world apart from Melbourne, they wouldn't get 5,000, not counting the supporters from Melbourne who would travel to the game to watch it.
As far as the practical side of things, the names will not be seen by spectators, as they will be too small or the game will be moving too fast. They will be seen on TV only when the game has stopped, because the game is faster than any sport except ice hockey. (Who use names on jerseys, and you can never read them)
This is purely a marketing exercise to make sure people buy new jumpers every time a player leaves. And like most AFL initiatives based on short term grabs for cash, the expected million dollar pay day never comes.
Yes, there will be more money in this than not doing it, there will be thousands of dollars.
But there won't be millions of dollars, and is it worth changing the unique aspects of our game to try and replicate something we're better than, simply because they make so much out of it because of the reach of the British Empire in the 1800s, or the American TV culture since the 1960-70s?
Personally, I don't see the benefits (small change) being worth adding unnecessary clutter to the backs of jumpers that already have numbers to identify players, and sponsorship to keep the money coming into the clubs.

So; Jumper sales.
The AFL get 12.5% of the whole sale value of a jumper.
So a jumper that sells for $100 at Rebel is about $50 wholesale.
The AFL makes $6.25. Of that 66% goes to the club whose merchandise is sold.
So each club makes $4.12, and the AFL keeps $2.12
Thousands of jumpers per year get sold, and will be sold anyway.
Names on jumpers means that the Taylor Adams and Stuart Crameri ones gets put in a cupboard and the people with them buy new ones.
Woop de doo. We're possibly talking about an extra couple of grand a year, and for teams like Melbourne and the Bulldogs, who sell 1.4 & 2 % of the AFL merchandise respectively, it will make virtually no difference at all.
Dumb idea for virtually no financial benefit.

That blows your revenue idea out of the water Scorcho.

The only way this is going to promote the game is when a big name player leaves a club, and the hundred of leftover jumpers that are now 100% useless to retailers get donated to some third world country or charity and kids in Africa, Asia/Pacific and South America start wearing them.

 

[Dylan8]

That blows your revenue idea out of the water Scorcho.

The only way this is going to promote the game is when a big name player leaves a club, and the hundred of leftover jumpers that are now 100% useless to retailers get donated to some third world country or charity and kids in Africa, Asia/Pacific and South America start wearing them.

Dang - missed that post a while back. That's some condemning shit.

 

[El_Scorcho]

The revenue isn't just directly for the AFL or the clubs though.

It's for the whole supply chain. So manufacturers and retailers want to get involved in AFL football because money is made there. Therefore more exposure therefore more sales etc etc etc.

You guys need to ask yourselves why you think the AFL is doing this. It's not simply on a whim.

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[krisholio14]

The revenue isn't just directly for the AFL or the clubs though.

It's for the whole supply chain. So manufacturers and retailers want to get involved in AFL football because money is made there. Therefore more exposure therefore more sales etc etc etc.

You guys need to ask yourselves why you think the AFL is doing this. It's not simply on a whim.

I beg to differ. They've just been waiting for the younger generation to get old enough that they can push it through.

I also don't know if you bothered to look at my last point.

I was in St Louis and Springfield (IL) earlier this year. The Cardinals are the big teams in those cities (of course) and every sports store I went into had a whole rack, and by whole rack I mean a rack with 100's of items on them, with David Freese's name on them. He was a favorite son who the team traded at the end of last season, and now these stores can't give away his merch. By my calculations, they'd be losing a shitload of money on that, and how do they make it up? By gouging supporters even more for the next popular players personalized merch.

 

[Dylan8]

View attachment 52159 View attachment 52160

original - my proposal

ignore the impromptu shoop.. blur your eyes or something

guuuuuuuuuuuys

 

[E92_]

Not a fan, just looks ugly and messy imo.