- Aug 6, 2021
- 13,035
- 38,648
- AFL Club
- North Melbourne
In the AFL's key growth markets of NSW and Qld, many prospective draftees weigh up which code to join. You hear Swans academy players bang on about it all the time. So for starters, if R360 do get a global product up and running, there's a threat of talent drain from the northern zone.How would R360 make any real impact to AFL? There is a relatively small overlap of player types between rugby codes and AFL.
I don't even think R360 will make a meaningful impact to the NRL, they might take a bunch of players who want to cash in a big payday, but the comp is all smoke and mirrors and player agents are using it to push up the salaries of their players.
Also, in terms of a sheer spectacle, if you've got a grand prix-style comp featuring heaps of Australian star players, performed in big photogenic cities like Tokyo and Cape Town, it could eat into the overall pie of broadcast rights funding, which'd have commercial implications.
But also... in spite of strong community participation in Aussie rules, fan satisfaction with the AFL as an organisation is historically low. There's a widespread sentiment that head office is putting unending revenue growth before fans' concerns. Dillon and co. seem determined to ignore people's objections to constant rule changes, shitty fixturing, rising costs of viewing, and so forth. Meanwhile, there's anger at club level in rugby heartland against teams like Wests and Dragons, because they can't get their shit together, as well as cynicism towards the broader league expansion. All this creates a fairly favourable situation for a cashed up newcomer to arrive a fresh, fan-friendly product, featuring many of the same stars people already know.





