Analysis 2017 Non-Crows Discussion Thread - Part V for Vendetta

[Geoffa32]

Who says we don't have our pick of companies?

According to LR and others, we extended the deadline because we needed to decide which major sponsor we wanted to go with. Unfortunately, business decisions like this aren't beholden to whether or not the 2018 jumper is ready to be wheeled out or not. But ISC and the club wanted to roll something out for Christmas, so they went with Oak front and back.

If people REALLY cared about getting the right jumper, just give people a Port Store gift card for Christmas and wait until the season starts. It's not hard.

Lol ok.

As I said, you can't expect members of a cult to be free thinkers when it come to the cult's leadership and inaction.

Renault advised you guys ages ago, well before the season ended they were ending the partnership. Plenty of time to make the transition. If your club has to move the deadline I would question how efficient they are at working through these things.

I guess negotiations get lost whilst quaffing brandy at the Hong Kong Club?









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[Pugsley]

Who says we don't have our pick of companies?

According to LR and others, we extended the deadline because we needed to decide which major sponsor we wanted to go with. Unfortunately, business decisions like this aren't beholden to whether or not the 2018 jumper is ready to be wheeled out or not. But ISC and the club wanted to roll something out for Christmas, so they went with Oak front and back.

If people REALLY cared about getting the right jumper, just give people a Port Store gift card for Christmas and wait until the season starts. It's not hard.

You don't. Stop deluding yourself.

 

[ad victoriam]

Who says we don't have our pick of companies?

According to LR and others, we extended the deadline because we needed to decide which major sponsor we wanted to go with. Unfortunately, business decisions like this aren't beholden to whether or not the 2018 jumper is ready to be wheeled out or not. But ISC and the club wanted to roll something out for Christmas, so they went with Oak front and back.

If people REALLY cared about getting the right jumper, just give people a Port Store gift card for Christmas and wait until the season starts. It's not hard.

The Problem Port have at this time and one some in there organization have acknowledged is they missed the Boat, on 2 crucial areas that have in fact limited there profile
1- They Failed to get or push for a women's team, at least 50% of viewers, supporters and the Population are Female, Port have missed out on a new market for sponsorship and a new market for members.
2- They failed to recognize at the start and still fail to truly recognize today the importance of Social media. Big companies understand the importance and look for these result when making the final dollar decision on sponsorship.
Ask LR and see if he honest enough to mention why social media hits are import today.
Even your supporters fail to understand the value of hits, in all forms of media,

These 2 points have hurt Port and will continue to do so.
But at the End of the day, the biggest difference between Port and the Crows and why there Crow can find Long-term sponsors- is Port is a Local team with some good strong community links, but they are only a Local Team even in South Australia they are a Local Team. with a supporter base that has a Local Team mentally not really appealing to Sponsors. So they need to Play good winning Football to attract top sponsors. Hense the true reason their sponsors are short term.

Yes, they are in Front on China, but that's not helping them now, and because they are playing in one area, unfortunately, are now tied to that area. Therefore limited there chances for big gains.
Personally, I believed they picked the wrong market as historically China only interested in China, And don't like spending money if China is not the biggest winner.
They should have pushed for India, who Love and understand team sports, And it one country that does spend big on sporting teams. But more importantly, its one country that allows it money to leave the country.
But A plus for having a go.

 

[Geoffa32]

KT did his best work at Port when the organisation was small. He could make decisions on the fly and got the outcomes they needed with the sole aim being to win an AFL flag and all decisions made to support that.

Now the organisation is bloated. He is likely to have to make decisions in consultation with many parties with differing agenda within the corpotate structure. To a point where they have to extend deadlines to negotiate contracts that provide financial support for the Football Department, ie their core business.




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[jo172]

The Problem Port have at this time and one some in there organization have acknowledged is they missed the Boat, on 2 crucial areas that have in fact limited there profile
1- They Failed to get or push for a women's team, at least 50% of viewers, supporters and the Population are Female, Port have missed out on a new market for sponsorship and a new market for members.
2- They failed to recognize at the start and still fail to truly recognize today the importance of Social media. Big companies understand the importance and look for these result when making the final dollar decision on sponsorship.
Ask LR and see if he honest enough to mention why social media hits are import today.
Even your supporters fail to understand the value of hits, in all forms of media,

Triggy?

 

[ad victoriam]

Triggy?

No I was one of the supporters at the Club pushing for his removal, had a lot of conversations with some board member at that time.
I am just more understanding of the importance Social media plays in today world.

 

[jo172]

No I was one of the supporters at the Club pushing for his removal, had a lot of conversations with some board member at that time.
I am just more understanding of the importance Social media plays in today world.

(i was being facetious )

 

[Janus]

The Problem Port have at this time and one some in there organization have acknowledged is they missed the Boat, on 2 crucial areas that have in fact limited there profile
1- They Failed to get or push for a women's team, at least 50% of viewers, supporters and the Population are Female, Port have missed out on a new market for sponsorship and a new market for members.
2- They failed to recognize at the start and still fail to truly recognize today the importance of Social media. Big companies understand the importance and look for these result when making the final dollar decision on sponsorship.
Ask LR and see if he honest enough to mention why social media hits are import today.
Even your supporters fail to understand the value of hits, in all forms of media,

These 2 points have hurt Port and will continue to do so.
But at the End of the day, the biggest difference between Port and the Crows and why there Crow can find Long-term sponsors- is Port is a Local team with some good strong community links, but they are only a Local Team even in South Australia they are a Local Team. with a supporter base that has a Local Team mentally not really appealing to Sponsors. So they need to Play good winning Football to attract top sponsors. Hense the true reason their sponsors are short term.

Yes, they are in Front on China, but that's not helping them now, and because they are playing in one area, unfortunately, are now tied to that area. Therefore limited there chances for big gains.
Personally, I believed they picked the wrong market as historically China only interested in China, And don't like spending money if China is not the biggest winner.
They should have pushed for India, who Love and understand team sports, And it one country that does spend big on sporting teams. But more importantly, its one country that allows it money to leave the country.
But A plus for having a go.

1. The AFL basically told us we were wasting our time pushing for a women's team because it was always going to Adelaide due to their desire to increase girls playing the game in SA.

2. Social media reach is great for advertising so long as your demographic is in tune with who you want to sell your product to. It's no good having 700,000 followers if 699,000 have no interest in purchasing the product. I could get 1000 'likes' and not one person actually buys anything for this very reason. And honestly, anyone who determines their purchasing habits based on something so arbitrary like 'they support the team I support' is a ****ing dullard.

3. We've signed Cathay Pacific, MJK, AusGold, Haneco Lighting and Shanghai Cred Real Estate on the back of China, so I'm not sure what you're talking about.

 

[ad victoriam]

1. The AFL basically told us we were wasting our time pushing for a women's team because it was always going to Adelaide due to their desire to increase girls playing the game in SA.

2. Social media reach is great for advertising so long as your demographic is in tune with who you want to sell your product to. It's no good having 700,000 followers if 699,000 have no interest in purchasing the product. I could get 1000 'likes' and not one person actually buys anything for this very reason. And honestly, anyone who determines their purchasing habits based on something so arbitrary like 'they support the team I support' is a ******* dullard.

3. We've signed Cathay Pacific, MJK, AusGold, Haneco Lighting and Shanghai Cred Real Estate on the back of China, so I'm not sure what you're talking about.

1- Port missed the Boat a long before the AFL told them Crows were in the Box seat. But in the true Port fashion, they worded the knockback in a way that makes them look good.
PS when did Port Drop the Female Magpies from there club only to run back to them a few years later.
Have more if you want to keep going down this path. About how bad Port wanted a Women AFL team.

2- National compared to Local, no matter how you look at it, a National/Global company will always prefer National coverage before Local coverage in a small town.
And Social Media is the growing beast and one of the biggest platform worldwide. Fortune and Forbes have several articles on the value of Social Media, there are several articles around re Branding and Engagement over Revenue.
Companies sponsor clubs for Branding and Engagement they want their Brand to recognized, they want People to remember there Brand, Revenue comes when more people recognize your brand.
Need to get with the Times.

3- Port have a bunch of low-level sponsorship deals today, and well done. but which one is your major sponsor.
Or the big dollar sponsors, They may come to Port or they could end up with another club.
Tell is Cathy Pacific sponsor for Goods or for Money to the Club.

I will leave you with this Why is the value of the Crows ISC Sponsorship worth more than there sponsorship to Port.

 

[noddy]

Where does it say anywhere that Trigg was responsible?

They sacked him for 1 reason, they thought they were buying a superstar CEO and when he arrived they soon realised all they got was a former geography teacher

They bought the hype and soon came to regret it

Took a while for it register though.

 

[Deaneus!]

Who says we don't have our pick of companies?

Gold - maybe you should hurry up and pick one

1. The AFL basically told us we were wasting our time pushing for a women's team because it was always going to Adelaide due to their desire to increase girls playing the game in SA.

I guess we really blew Port's "get less girls playing the game in SA" masterplan out of the water?

And honestly, anyone who determines their purchasing habits based on something so arbitrary like 'they support the team I support' is a ******* dullard.

I call it Economic Democracy, and it's probably the only form of democracy left, and it's certainly the only form of democracy that capitalism understands.

C'mon Janus you can troll better than this.

 

[Geoffa32]

The AFL initially said no to us for a woman's team. Their reasoning was that womans footy in this state was not strong enough.

But Fagan pushed for it.

We were always going to get the team ahead of Port because we value womans footy more than just a PR grab. The results and professionalism last season reflects his seriously we take it.





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[Roovolution]

1. The AFL basically told us we were wasting our time pushing for a women's team because it was always going to Adelaide due to their desire to increase girls playing the game in SA.

2. Social media reach is great for advertising so long as your demographic is in tune with who you want to sell your product to. It's no good having 700,000 followers if 699,000 have no interest in purchasing the product. I could get 1000 'likes' and not one person actually buys anything for this very reason. And honestly, anyone who determines their purchasing habits based on something so arbitrary like 'they support the team I support' is a ******* dullard.

3. We've signed Cathay Pacific, MJK, AusGold, Haneco Lighting and Shanghai Cred Real Estate on the back of China, so I'm not sure what you're talking about.

Cathay Pacific ok.....who the **** else? Haneco Lighting lolololololol

 

[Janus]

1- Port missed the Boat a long before the AFL told them Crows were in the Box seat. But in the true Port fashion, they worded the knockback in a way that makes them look good.
PS when did Port Drop the Female Magpies from there club only to run back to them a few years later.
Have more if you want to keep going down this path. About how bad Port wanted a Women AFL team.

2- National compared to Local, no matter how you look at it, a National/Global company will always prefer National coverage before Local coverage in a small town.
And Social Media is the growing beast and one of the biggest platform worldwide. Fortune and Forbes have several articles on the value of Social Media, there are several articles around re Branding and Engagement over Revenue.
Companies sponsor clubs for Branding and Engagement they want their Brand to recognized, they want People to remember there Brand, Revenue comes when more people recognize your brand.
Need to get with the Times.

3- Port have a bunch of low-level sponsorship deals today, and well done. but which one is your major sponsor.
Or the big dollar sponsors, They may come to Port or they could end up with another club.
Tell is Cathy Pacific sponsor for Goods or for Money to the Club.

I will leave you with this Why is the value of the Crows ISC Sponsorship worth more than there sponsorship to Port.

1. Port 'missed the boat' when Adelaide decided to join forces with the NT and enter a hybrid state team into the AFLW. Port weren't prepared to do that. We wanted a women's team but not at any price. And it's not like we're not going to get one down the track, so who really cares?

2. This is one of the main reasons why Port is pissed off with the national exposure we receive next year. When we weren't making finals, we were told that was the reason why. Instead, that coverage goes to teams like Carlton and North Melbourne. And why? Because unlike SA/WA/NSW/Qld, Victorian teams don't get all their games broadcast on FTA regardless...so the AFL decides to broadcast at least 9 games on National FTA for every Victorian club so they get at least some FTA exposure in their home market. And since there are only four FTA slots per week (Thursday night/Friday night/Saturday night/Sunday afternoon), that means that the only non-Vic clubs that get massive national coverage are Sydney (it's Sydney) and Adelaide (grand finalists).

It's got nothing to do with whatever crap you think it is.

3. As for ISC and why the Crows sponsorship is higher - why do you think you continually change away jumpers every year? There are some things that we've just said 'Nah, we'll stick with the standard strip'.

 

[Janus]

I call it Economic Democracy, and it's probably the only form of democracy left, and it's certainly the only form of democracy that capitalism understands.

C'mon Janus you can troll better than this.

Economic Democracy is fine - it still means the people making decisions based on that are dullards, doesn't it? At any rate, I could give you a whole spiel on the neuroscience of why people choose to go with the brands they do and how most purchases are based on how a product makes the person feel, since there is no legitimate need for any of the consumer shit we buy but its actually advertising that tricks the brain into associating a product with a real emotion like hope/love/joy etc. Sponsorship in of itself doesn't make one scrap of difference unless it's reinforcing those core values of a product...and quite frankly, the core values of Adelaide do gel quite well with Toyota:

Reliable, safe....vanilla

 

[Deaneus!]

At any rate, I could give you a whole spiel on the neuroscience of

Oh, i bet you could.

 

[Pugsley]

Economic Democracy is fine - it still means the people making decisions based on that are dullards, doesn't it? At any rate, I could give you a whole spiel on the neuroscience of why people choose to go with the brands they do and how most purchases are based on how a product makes the person feel, since there is no legitimate need for any of the consumer shit we buy but its actually advertising that tricks the brain into associating a product with a real emotion like hope/love/joy etc. Sponsorship in of itself doesn't make one scrap of difference unless it's reinforcing those core values of a product...and quite frankly, the core values of Adelaide do gel quite well with Toyota:

Reliable, safe....vanilla

Of course its ok. Jumping Jack in the box Jay will bail you out if hurdles are encountered.

 

[fabs33]

Sponsorship in of itself doesn't make one scrap of difference unless it's reinforcing those core values of a product...and quite frankly, the core values of Adelaide do gel quite well with Toyota:

Reliable, safe....vanilla

All we've ever had is safe and reliable so we haven't yet discovered the excitement that comes from unveiling a new major sponsor every five minutes.

 

[ad victoriam]

1. Port 'missed the boat' when Adelaide decided to join forces with the NT and enter a hybrid state team into the AFLW. Port weren't prepared to do that. We wanted a women's team but not at any price. And it's not like we're not going to get one down the track, so who really cares?

2. This is one of the main reasons why Port is pissed off with the national exposure we receive next year. When we weren't making finals, we were told that was the reason why. Instead, that coverage goes to teams like Carlton and North Melbourne. And why? Because unlike SA/WA/NSW/Qld, Victorian teams don't get all their games broadcast on FTA regardless...so the AFL decides to broadcast at least 9 games on National FTA for every Victorian club so they get at least some FTA exposure in their home market. And since there are only four FTA slots per week (Thursday night/Friday night/Saturday night/Sunday afternoon), that means that the only non-Vic clubs that get massive national coverage are Sydney (it's Sydney) and Adelaide (grand finalists).

It's got nothing to do with whatever crap you think it is.

3. As for ISC and why the Crows sponsorship is higher - why do you think you continually change away jumpers every year? There are some things that we've just said 'Nah, we'll stick with the standard strip'.

You actually believe all that. All that is spin, Spin when your team misses out. They wanted an AFL team badly but were beaten by the Crows no spin can change that.
Port failure to outbid the Crows cost them sponsorship, But incredible the failure to even attempt to push for a team in 2018 has set them back another 4 years Plus years, that a long time in Football and a lot of time leaving the Crows with the sole market for this state. Shit, you don't even have a SANFL team.
Port run the risk of making the gap between two clubs supporters levels unattainable If Port do not get a women team into the AFL by 2024 the level of supporters may hit 75% Crows 25% Port in this state which is close to no the return area for Port.

Your inability to understand the Power of Social media is a problem and One, unfortunately, a lot down your way seem to follow. Even if your team does not get great national exposure, ensuring you have a well built social media setup is paramount in today sporting world, You and a lot of your supporters, failure to see that is astounding. It how you gain and keep your supporters engaged, But more importantly it improves the level of Sponsorship and income coming into the Club. Brand management is the Future, for continuous income.

Laughable comment re ISC - it, not the stip its the exposure they get, More people see the brand more,
Also, you really need to know your club more so in how many away strips they have changed over the years.
Most teams have a deal to change every 2 years. Including Port, I believe.

 

[Geoffa32]

All we've ever had is safe and reliable so we haven't yet discovered the excitement that comes from unveiling a new major sponsor every five minutes.

When BLK went bust the effort Fagan and co put in to negotiate with ISC in a timely fashion was commendable.

Had that happened to Port at the end of 2016 they would have to extend the deadline to 2019 to negotiate the terms with a new suplier.

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[Elite Crow]

So does that just leave Galluci?

 

[Janus]

All we've ever had is safe and reliable so we haven't yet discovered the excitement that comes from unveiling a new major sponsor every five minutes.

You also haven’t had the excitement that comes from unveiling a flag this century, so it’s swings and roundabouts for an Adelaide fan isn’t it?

 

[Brown_DOG68]

You also haven’t had the excitement that comes from unveiling a flag this century, so it’s swings and roundabouts for an Adelaide fan isn’t it?

You come across as a whingy, whiny, desperate to be noticed and liked, 12 year old.

Does your mum avoid taking you to social gatherings?

 

[Deaneus!]

You also haven’t had the excitement that comes from unveiling a flag this century, so it’s swings and roundabouts for an Adelaide fan isn’t it?

Again, we did that like nine months ago.

 

[GreyCrow]