I still don't get why Essendon is the most hated club? We've largely been irrelevant for a long time now, so we aren't shameless and bragging about our success. For some odd reason we're Hawthorn's, Carlton's (understandably), North Melbourne's (don't get one bit), Collingwood's, Richmond's most hated club list and then we're on the list of hated clubs by West Coast and Sydney fans. We don't have the most Jarring fans as well, most are pretty rational and normal fans with good insight, even if you look at who are Essendon fans on the media scene, Lloyd, Callum Twomey from what i know of are pretty well liked and respected. I would get why we're one of the most hated clubs as we have lots of rivalries with other Victorian clubs but that doesn't justify why we're significantly the most hated club and it's become an unconscious decision. Essendon have established traditional games like Anzac day, Dreamtime, Country game, and so one.
I would say it’s the drug saga.
In life I find Essendon fans to be absolute nuffies and I think that view is shared amongst many.