The likelihood that kayo subscribers are massively different than foxtel sports-motivated subscribers is clearly nonsense. It might be at the margins but anyone speculating on why foxtel ratings have collapsed for the A League but not for the AFL / NRL that are clinging to Kayo are just delaying painIt doesn't really help to much if the drop off in viewers is due to Kayo. Kayo viewers bring in much less revenue than Foxtel viewers, so if everyone switches to Kayo, the value of sports in general drops.
FFT are pinning their hopes on an upsurge in streaming as being the main cause of poor viewer numbers, but unless the FFA can get decent revenue out of it, switching to free or cheap streams is almost as bad as switching off.
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