2025 TV Ratings

[Bjo187]

Maybe you should? All you seem to do is post about the nrl.

Interesting observation I'm an afl fan on an afl fan forum unlike you. I checked your posting history mate, it's all telling us how great the nrl is whilst putting down the afl, you're clearly on here as a troll.

 

[Macca180]

Maybe you should? All you seem to do is post about the nrl.

what a flipping dumb comment

he's just calling you out for the dickhead troll that you are

 

[The Educator]

Racing, golf, cricket all get huge reach numbers because they go all day, which means more opportunities for people to tune in and out of. it doesn’t mean the audience is engaged beyond the minute they are recorded as having watched.

Which would be relevant if people were watching the AFL for a shorter period of time which they are not. The AFL has a much higher reach engaged for a longer period of time than the NRL as shown above.

Even the occassional times the NRL "beats" the AFL on average it almost invariably has a lower reach and minutes per viewer.

A network could throw a movie on every night and get over 1.2m reach while only recording an average audience of 200k because people didn’t actually stick around to watch. Yet they don’t… because ad buyers don’t buy by reach.

The comparisons with movies are stupid, and most other programming for that matter. An advertiser buying a block of adds over several weeks of football games would be very interested in the reach. This is heckin'g obvious.

Obviously occasionally your ad will at 1040 on a night game that has blown out, but over the period your ad will be seen by far more people than if you bought a similar block in the NRL.

If you can't grasp the basic logic and maths just look at the 100 to $200M the AFL gets extra per year despite state of origin and NZ

Seven, as part owner of OzTAM along with other fta networks, switched to reach because they want to inflate their audience in an increasingly fragmented market. Most ad buyers buy by average.

Sure dude. Keep asserting that without backing and it will make it true

 

[The Educator]

The advantage the AFL has had is that they have alot more natural opportunities to show ads at goal breaks.

And it has a bigger audience

 

[Bjo187]

The advantage the AFL has had is that they have alot more natural opportunities to show ads at goal breaks.

This is true for free to air, but foxtel pay the bulk of the tv deal and they're ad break free during play, so they are paying more due to the bigger audience.

As Roy Morgan states in their research, when they surveyed over 10x the amount of people than Oztam have on their boxes, in 2024 the afl had nearly 2 million more 'individual viewers' than the nrl and those people watched 40 percent more content.

 

[bigleague]

Even the occassional times the NRL "beats" the AFL on average it almost invariably has a lower reach and minutes per viewer.

It’s not occasional.

If you can't grasp the basic logic and maths just look at the 100 to $200M the AFL gets extra per year despite state of origin and NZ

The AFL’s new rights deal is massive and it should rightfully be compared to the NRL‘s once they announce theirs. I don’t think it’s controversial to suggest the NRL is in a much stronger position now than when V’landys decided to extend in the middle of a global pandemic without even going to tender. It will be what he is ultimately judged on.

Sure dude. Keep asserting that without backing and it will make it true

Frank Carlino
Sydney Investment Lead, Carat

“The networks can’t disguise the fact that clients still know what’s going on. As agencies we need to inform our clients and we continue to do that. So the tools still allow for us to give Average audience and that’s the way we buy, because when you put a spot in a certain programme you buy it to either an hour break, or whatever it is… it is average audience. You can’t actually pinpoint the amount of spikes in terms of the Reach. You can’t go ‘I want my spot at 10:01pm’, or else you pay a Premium.

“It’s not going to change the way we buy or what clients see. It’s just another way the networks are using to try and get some revenue back.”

Carlino has concerns with the ‘halo effect’ Reach is bringing to some shows.

“I wasn’t too surprised to see MAFS at 2.5m. The show that followed had a halo effect, so the first break-in off the back of MAFS, was probably 1.2 mil or something. But then on average, it hit like 600,000. So unless your spots are in that first break, and you had the benefit of your ad being seen, and people not switching over, then yes, it was that high. But we need to be looking at average.”

Are there any benefits from the new changes?

“I think it’s good for the TV industry to get revenue back for the networks but it’s just all smoke and mirrors. Reach isn’t what we trade on, we buy average audience. And also we don’t buy a national audience as well. We buy it by market.

“There’s clients across my patch, that just buy the eastern seaboard market: Sydney, Melbourne and Brisbane. So there’s wastage there by looking at a Total National Reach when you’ve got Adelaide and Perth included.

“But it doesn’t really disguise the fact that TV is declining.

“Networks always try to lead with Reach and they’ve been doing that for a while. Every press release that comes out whenever a show launches, it’s always been about Reach. Clients tell me. ‘We want to sponsor this show, because it’s getting that many people,’ but we just always give them the numbers that we feel are the average audience.

“That’s the right number.”

Reach versus Audience? The case For & Against.... | TV Tonight

Is Reach a great proposition for ad agencies selling from a 'holistic screens approach?' Or is it smoke & mirrors to disguise a decline in Free to Air?

tvtonight.com.au

 

[stochastic]

bigleague Surely take the code wars/NRL chat to the Non AFL thread. Just wanna look at the AFL TV ratings

 

[The_Wookie]

Round 14

• Thu 12/6 Saints 60/Bulldogs 132 Seven 452k (BVOD 34k) reach 1.429m

Thu N #AFL was the lowest rating Thursday game of the season. and well below the average of 601,000 for the season. (down 4.4% YoY). It should be noted that the AFL didnt play Thu N games last year between June 3 and the Finals on Sept 5.

• Fri 13/6 – Hawks 47/Crows 44 Seven 576k (BVOD 42k) Reach 1.653m

Friday Night #AFL has an aggregate 2025 audience of 8.605m at an average of 615,000 per game. (Ave BVOD 45k, Reach 1.817m). This is down 3.9% on the same time in 2024.

• Sun 15/6 – Seven 394k (BVOD 17k) Reach 1.121m
  • Power 93/ Demons 68 (V/N/Q/S)
  • Eagles 52/Blues 86 (WA only)

Sunday afternoon #AFL has an aggregate audience of 6.435m at an average of 429,000 per broadcast. (-26% YoY)

Round 14 of the 2025 #AFL season had total reported VOZ ratings of 1.455m at an average of 474,000 per broadcast (355k per match). Ave down 13% on the same round last year.

The season to date has had 29.954m aggregate viewers at an average national broadcast of 549,000. (+ 0.9% YoY)

 

[kanga75779699]

Is it just my imagination? Fox continuously misses coverage of the centre bounce, and instead shows humpteen replays of what we have seen. The dockers/Bombers tonight was a shocker. They were running at less than 50%, TV coverage is for the audience, not for commentators titilation.

 

[Bjo187]

Is it just my imagination? Fox continuously misses coverage of the centre bounce, and instead shows humpteen replays of what we have seen. The dockers/Bombers tonight was a shocker. They were running at less than 50%, TV coverage is for the audience, not for commentators titilation.

A few things on Foxtel. Gee the commentary was biased tonight, but more importantly, the last 3 week's I've gone to watch our mini a couple of days later, it's either not uploaded or all the games are uploaded under the wrong team names. Previously they'd be uploaded hours after the game finishes.

Then tonight I recorded the game and was watching it on slight delay and the recording finished in the third quarter.

Maybe the staff cuts since the hand over to dazn? I've definitely noticed the quality of service has gone down in the past couple of months.

 

[I Remember Bluey]

Is it just my imagination? Fox continuously misses coverage of the centre bounce, and instead shows humpteen replays of what we have seen. The dockers/Bombers tonight was a shocker. They were running at less than 50%, TV coverage is for the audience, not for commentators titilation.

Completely agree, I ended up watching it on Ch7, foxtel go completely over the top with there replays during the game.

 

[The_Wookie]

With consolidated data the #AFL Kings Birthday match rated 876k on Seven - I believe this is the first time any in season match has beaten ANZAC Day coverage on Seven (844k)

 

[Macca180]

bigleague Surely take the code wars/NRL chat to the Non AFL thread. Just wanna look at the AFL TV ratings

Or alternatively bigduche get a ****in life.

 

[go_the_dockers]

The_Wookie - do you have ratings for round 18?

I have had a bit of a look, but can't find anything. Where do you get your data from?

 

[The_Wookie]

The_Wookie - do you have ratings for round 18?

I have had a bit of a look, but can't find anything. Where do you get your data from?

 

[Rabman]

I’m happy to be corrected here, but we were all looking forward to the new ratings system and yet we are now getting far less data than before. You could always get the ratings breakdown by city and the subscription numbers, now all we get is a total peak audience and average audience. Great, we get some streaming numbers buts that only FTA, but we don’t get to see what the Kayo numbers are (what’s the secrecy). I’m hoping in the future can start getting some more overall data disclosed on a regular basis rather than just rely on press releases. My dream would be for the AFL every Monday/Tuesday to release a full ratings breakdown (streaming included) of each game from the weekend.

 

[The_Wookie]

 

[The_Wookie]

 

[Cmarsh]

Clear evidence that if the AFL are scheduling games for Thursday night and Friday night they need to make them decent contests. It's suppossed to be marquee slots but the scheduling doesn't reflect that.

 

[GenericUsername202]

Northern state clubs have proven to be the biggest tv ratings draw this season

 

[The_Wookie]

Northern state clubs have proven to be the biggest tv ratings draw this season

Thats hard to quantify without fox data

 

[The_Wookie]

 

[The_Wookie]

 

[GenericUsername202]

Pathetic ratings last night. Less than 200k in Melbourne, 62k in Adelaide, 26k in Perth, 15k in Brisbane and 18k in Sydney. The fact that Perth and Brisbane are only 11k apart is shocking. Perth maybe isn’t the afl heartland we thought it was. I know wa teams rate well in Perth, but it seems like Perth ratings for non wa teams is much much lower than Adelaide, whereas it used to be even or even above Adelaide about 6 years ago

 

[Bjo187]

Pathetic ratings last night. Less than 200k in Melbourne, 62k in Adelaide, 26k in Perth, 15k in Brisbane and 18k in Sydney. The fact that Perth and Brisbane are only 11k apart is shocking. Perth maybe isn’t the afl heartland we thought it was. I know wa teams rate well in Perth, but it seems like Perth ratings for non wa teams is much much lower than Adelaide, whereas it used to be even or even above Adelaide about 6 years ago

It's coz they put every Thurs and Fri night on the secondary channels in Perth, so the sport is basically outta sight outta mind for the casual viewer there every week of the season.

Also ch7 with a late stitch up pulling the game from 7 main last minute in Sydney. It really is poor that of the 5 major cities, only Melbourne and Adelaide get AFL Thursday and Friday night on the main channel, pathetic really.

In saying all that, what do you expect of ratings when the game is over at quarter time and they use the averages metric, even my giants mate switched off at half time last night. The AFL have been unlucky the games this year have been pathetic on prime time, even the ones that look close at the final margin were over a lot earlier than it appeared. Thank god this season didn't happen in the year they were renegotiating the tv rights, I can only remember about 3 good/ close games all year in prime time.