Its Time For Trigg To Resign.

[Footypie32]

Essendon did a great job of branding themselves as the club for aboriginals to support, all around Australia. This was particularly the case when Sheedy was in charge and they had the likes of Derek Kickett on their list. This went a long way towards "nationalising" their brand.

Collingwood have a truly national brand as well, by virtue of being the Man United of the AFL (at least in terms of their supporters - thankfully they don't have anywhere near the degree of success that Man U enjoy).

Beyond that, it's hard to say that any particular club has a "national" brand - and that includes Carlton and West Coast, who are clearly the next two biggest clubs in the competition.

I think it was Michael Long you were thinking of, but your point still stands.

 

[Vader]

I think it was Michael Long you were thinking of, but your point still stands.

Both.

 

[LC40]

But that's nothing to do with any specific 'national' marketing strategies that these guys are adopting now or in the recent past. It's simply a by-product of the VFL days when most people followed one of the Victorian teams because it was the elite competition in the country.

That's true but how do you grow broad base appeal.The market here is in the main decided so gaining a small following in other states is a start or a small step. Results and attractive football normally help there but how can the phrase "The team for all South Australians" appeal to anyone but South Australians.

IMO it is targeting a market already captured and excluding newcomers from other states.Sure it served it's purpose to differentiate us from Port but surely we can move on from that now.

I'm no marketing whiz but a "Team for all Australians" would have much more broad appeal in WA,VIC NSW and QLD. to those looking for a new team to become aligned to.
Maybe it's not major hurdle but why have a hurdle in place at all.I can't think of any other team that has a more parochial tag than us.
It's time we looked outside the state boundaries and try to expand our market and our appeal.We have to think bigger.

 

[skoobydoo]

Its grating on me too. Koch is using his media connections/influence to secure feel-good propoganda for the Power. A half page statement by him,disguised as a news interview item, in the Sunday Mail, wherein he spread chocolate over evrything Port Power, promoted how he was going to turn the club around. The article was titled 'The (other) Team for all South Australians'. He has Ch 9 working for him too. Last Footy Show it was patently obvious that James Brayshaw had been asked to spruik the second coming of Koch and the wonderful things he is doing for Port Power. So there is undoubtedly a Koch media campaign that will probably generate a resurgence in Port fans. Plus I somehow sense that Vlad/AFL retain a soft spot for Port left over from the original deceitful days of their failed entry into the big league.

OK there was a large spread pumping up Nigel Smart's tyres also, but that was more a personal piece on the man himself . Koch, with his media nouse, has grasped the situation that what is Australia, is generated in the eastern region between Brisbane and Melbourne. Head offices are located there, media ownership is there, sponsorship money and decisions taken are there, relevant people making statements and giving opiniions are there.......Thus, a more pronounced exposure/identity in that area feeding through the extended tentacles of media influence can only reap positive benefits for the far flung of us in SA.

Lets have Chapman and others beginning to spruik and package the AFC beyond the fairly limited range of just the membership here in SA............ Hmmmm but first of all we have to win footy matches.

 

[PykeDream]

That's true but how do you grow broad base appeal.The market here is in the main decided so gaining a small following in other states is a start or a small step. Results and attractive football normally help there but how can the phrase "The team for all South Australians" appeal to anyone but South Australians.

IMO it is targeting a market already captured and excluding newcomers from other states.Sure it served it's purpose to differentiate us from Port but surely we can move on from that now.

I'm no marketing whiz but a "Team for all Australians" would have much more broad appeal in WA,VIC NSW and QLD. to those looking for a new team to become aligned to.
Maybe it's not major hurdle but why have a hurdle in place at all.I can't think of any other team that has a more parochial tag than us.
It's time we looked outside the state boundaries and try to expand our market and our appeal.We have to think bigger.

I find it slightly amusing my Western Australian AFC licence plates have the text 'PRIDE OF SOUTH AUSTRALIA' written across the bottom of them when I've never lived in SA. Not that its really an issue, but I think the 'Share the Pride' slogan had merit. Also a fan of the new 'Murder of' tagline, very edgy and un-PC. Definitely need some bright minds to expand our marketing, starting with the logo.

 

[ftmch]

That's true but how do you grow broad base appeal.The market here is in the main decided so gaining a small following in other states is a start or a small step. Results and attractive football normally help there but how can the phrase "The team for all South Australians" appeal to anyone but South Australians.

IMO it is targeting a market already captured and excluding newcomers from other states.Sure it served it's purpose to differentiate us from Port but surely we can move on from that now.

I'm no marketing whiz but a "Team for all Australians" would have much more broad appeal in WA,VIC NSW and QLD. to those looking for a new team to become aligned to.
Maybe it's not major hurdle but why have a hurdle in place at all.I can't think of any other team that has a more parochial tag than us.
It's time we looked outside the state boundaries and try to expand our market and our appeal.We have to think bigger.

It’s a good point, and I tend to agree with most of what you’ve suggested. I was just highlighting that I don’t think Carlton and Essendon have gone down a deliberate and well-constructed marketing blitz to target interstate supporters, as much as they have simply been fortunate to retain interstate supporters from a time the VFL was the premiere comp in the country and there were no ‘local’ teams to compete with.

Re: the parochial tag you’ve referenced though, I wonder if we’re underestimating the strategic nature of it, and how much of this was intended to actively reach out to South Australian’s outside of the border.
Percentage wise, we probably have the highest number of ex-pats living in other states, with droves of young people leaving the state for career or lifestyle options. It makes good sense to target and embrace that market.
Just look at the proportion of Crows supporters that turn up to our ‘away’ games. There is no doubt we enjoy some of the best away support of any other team in the comps.

 

[jenny61_99]

That's true but how do you grow broad base appeal.The market here is in the main decided so gaining a small following in other states is a start or a small step. Results and attractive football normally help there but how can the phrase "The team for all South Australians" appeal to anyone but South Australians.

IMO it is targeting a market already captured and excluding newcomers from other states.Sure it served it's purpose to differentiate us from Port but surely we can move on from that now.

I'm no marketing whiz but a "Team for all Australians" would have much more broad appeal in WA,VIC NSW and QLD. to those looking for a new team to become aligned to.
Maybe it's not major hurdle but why have a hurdle in place at all.I can't think of any other team that has a more parochial tag than us.
It's time we looked outside the state boundaries and try to expand our market and our appeal.We have to think bigger.

I think you have some really good points - and should send them to Chapman in the absence of Trigg. Both of them are open to new ideas if presented in a logical way.

 

[Elite Crow]

Understatement season not going to plan, assuming it's continues and we potentially give up a top ten pick and a pick in the 20s, how can Trigg remain? Draft time will be ugly and Trigg the man responsible will be under huge pressure. Reality of what we have lost will set in. His position will surely be untenable?

 

[spenze]

Understatement season not going to plan, assuming it's continues and we potentially give up a top ten pick and a pick in the 20s, how can Trigg remain? Draft time will be ugly and Trigg the man responsible will be under huge pressure. Reality of what we have lost will set in. His position will surely be untenable?

I don't know that it is...I mean it should be but I don't know that it is. If he didn't get the sack over the Tippett affair and the ensuing farce of the trade period hen he needed to come clean, then why would he get sacked now?

 

[Elite Crow]

I don't know that it is...I mean it should be but I don't know that it is. If he didn't get the sack over the Tippett affair and the ensuing farce of the trade period hen he needed to come clean, then why would he get sacked now?

The club had just come off a successful season, everyone was in feel good mode. Pick 21 whilst painful is a hit and miss pick. But if we have a bad season, supporters are going to be venting. Then when reality sets in that we've given up two quality picks, supporters will be spewing. His presence will make it worse. I think the pressure will be so great he has to go.

 

[spenze]

The club had just come off a successful season, everyone was in feel good mode. Pick 21 whilst painful is a hit and miss pick. But if we have a bad season, supporters are going to be venting. Then when reality sets in that we've given up two quality picks, supporters will be spewing. His presence will make it worse. I think the pressure will be so great he has to go.

I know where you are coming from, with our form we look likely to nab a top 10 pick, which in turn will only make the fallout from Triggs decision not to trade him out the year before even more painful

 

[Drugs Are Bad Mackay?]

Every single person involved in the admin of the club must go. Plus the whole Board. Trigg at the front of the queue admittedly but can't stop there.

The Rendell and Tippett double punch has crippled our club.

 

[Gets!]

Surely Trigg just won't come back...

 

[Mike Smyth]

sitting at the game yestetday i was thinking to myself what can we the supporyet do.
the only thing myself and my family can do is stop going to games while trigg is running the show.
it sucks but desperate times call for desperate measures. given what he and reid have cost the club
we cant just sit back and maintain the status quo..

 

[Drugs Are Bad Mackay?]

Surely Trigg just won't come back...

Hope so.

No better time to announce it than now. Everyone needs a pick me up

 

[Mike Smyth]

Hope so.

No better time to announce it than now. Everyone needs a pick me up

yeah right like thats going to happen. more likely chapman will come out in support of trigg
and say he couldnt "give a toss"about losing 1st round draft picks..

 

[jenny61_99]

You guys are hilarious. Crows have a bad game "It's all Trigg's fault". FFS get over it and move on.

 

[Drugs Are Bad Mackay?]

You guys are hilarious. Crows have a bad game "It's all Trigg's fault". FFS get over it and move on.

Get over the systematic destruction of our club due to incompetence?

 

[jenny61_99]

Get over the systematic destruction of our club due to incompetence?

So the boys playing badly is Triggs fault? Bullshit. I remember when you used to blame the coach, Carl. But oh no, can't do that - it has to be Triggs fault. He's not even AT the ****ing Club at the minute, so how could it be his?

 

[Elite Crow]

You guys are hilarious. Crows have a bad game "It's all Trigg's fault". FFS get over it and move on.

You know this thread was started before this bad game? And it will exist until he's gone because he should be gone.

Now Jenny, the reason I bumped it is because we may end up sacrificing a low pick this year, not an average one as we hoped. How much pressure will be on Stephen then?

 

[Elite Crow]

So the boys playing badly is Triggs fault? Bullshit. I remember when you used to blame the coach, Carl. But oh no, can't do that - it has to be Triggs fault. He's not even AT the ******* Club at the minute, so how could it be his?

Way to miss the point Jenny. Oh the players we didn't get last year might have come in handy and thats Triggs fault.

 

[jenny61_99]

You know this thread was started before this bad game? And it will exist until he's gone because he should be gone.

Now Jenny, the reason I bumped it is because we may end up sacrificing a low pick this year, not an average one as we hoped. How much pressure will be on Stephen then?

His name is Steven.

The same amount of pressure that would be on him regardless the picks we lose.

Fact is, he wasn't sacked. For whatever reason, the Board made that decision. He is living his punishment as we speak and should be free to come back to his job without his own still after his blood. Just get over it.

 

[Drugs Are Bad Mackay?]

So the boys playing badly is Triggs fault? Bullshit. I remember when you used to blame the coach, Carl. But oh no, can't do that - it has to be Triggs fault. He's not even AT the ******* Club at the minute, so how could it be his?

Umm... what?

Lost our highest paid player for nothing... lost our head of recruiting... just for starters. You're asking how that impacts on our on field performances?

We are paying $800k under the cap this season too. That's the sort of domain inhabited by the bankrupt basket cases of the competition.

Mis-management of the highest order.

 

[Drugs Are Bad Mackay?]

Well **** off then and find someone else you can follow that doesnt make mistakes.

How about Trigg and co *** off instead, and we have some competent people running the club

 

[jenny61_99]

Apologies for responding boys. I promised myself I wouldn't and I did. Carry on being miserable and negative.